Abu Dhabi Tourism & Culture Authority kicks-off promotional GCC roadshow in Muscat 15% growth in hotel guests from the Sultanate in first half of 2015

Press release
Published August 27th, 2015 - 03:44 GMT

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) kicked-off its promotional tour across the GCC in Muscat to highlight Abu Dhabi’s unique offering and attract more tourists during the upcoming season. Representatives of TCA Abu Dhabi met with key players in Oman’s travel and tourism industry to showcase the diversity of the emirate’s destinations that combine sea and water attractions, modern entertainment, desert spas and retreats, heritage and cultural sites and charming oases. The Authority also showcased the opportunities and facilities available for the business tourism segment though the incentives and services offered by the Abu Dhabi Convention Bureau (Abu Dhabi CB).

“TCA Abu Dhabi is back to touring the major cities of the Arabian Gulf, following the highly successful campaign held during the Holy Month of Ramadan.  This time, we are providing even more attractive offers to encourage our GCC guests to enjoy their time in Abu Dhabi and stay longer, especially that the weather has started to cool down,” said Sultan Al Mansouri, KSA Country Manager, TCA Abu Dhabi, with responsibility for the GCC.

Tourists from the GCC are on the list of top 25 nationalities that frequently travel to Abu Dhabi, a city, which has uniquely succeeded in preserving its authentic and traditional character. Recent statistics indicate that Abu Dhabi’s hotels received 30,909 hotel guests from the Sultanate during the first half of 2015, representing an increase of 15% compared to the same period of last year. Abu Dhabi also received more than 62,499 hotel guests from the Kingdom of Saudi Arabia (28% increase), 13,306 guests from Kuwait and 13,156 guests from Qatar.

“Our current roadshow combines meeting with the leaders of the travel and tourism sector in the GCC and representatives of prominent media organisations in their respective countries. The meetings will focus on promoting the various upcoming cultural and art activities on Abu Dhabi’s agenda in addition to calling attention to the promotional offers extended to visitors by the emirate’s hotels and shopping centres,” added Al Mansoori.

Abu Dhabi’s highly anticipated events are expected to draw an even larger number of visitors from neighbouring GCC countries, especially for the celebratory activities scheduled for Eid Al Adha in September which will bring together a group of top-tier Arab singing stars who will grace the stages in Abu Dhabi City, Al Ain and the Western Region. An array of cultural and heritage events will follow in October including the seventh edition of Al Ain Reads Book Show which will focus on local publishers and host preeminent Emirati writers in open discussion sessions, as well as the National Traditional Handicrafts Festival which is considered a major attraction for everyone interested in reviving traditional crafts.

In November, all eyes will be on the UAE capital during the Formula 1 Etihad Airways Abu Dhabi Grand Prix while Abu Dhabi Art will captivate modern art enthusiasts as one of the region’s leading art events. The return of the Sheikh Zayed Heritage Festival will also be a visitor magnet with its interactive platform that brings back original arts and traditions in Al Wathba region amid spectacular sand dunes.

TCA Abu Dhabi’s roadshow will now stop in Kuwait City to meet the country’s tourism forerunners on 30th of August. Next will be Doha on 1st of September, followed by Bahrain on 2nd of September. The roadshow in Saudi Arabia will start in Riyadh on 6th of September, then move to Al Khobar on 8th of September and end in Jeddah on 9th of September.

“The roadshow presents a wonderful opportunity for us to profile the excellent facilities available in Abu Dhabi to GCC businessmen and entrepreneurs through the Convention Bureau’s wide-ranging cluster of free consultation services,” said Mubarak Al Shamisi, Director Abu Dhbai Convention Bureau. “Abu Dhabi has emerged as an international destination for the specialised Meetings, Incentives, Conferences & Exhibitions (MICE) tourism and global events. Investors from the GCC will find plenty of opportunities to strike major deals in Abu Dhabi, in cooperation with a far-reaching network of experienced, highly-qualified partners across all economic fields and events.”

Abu Dhabi CB has revitalised the emirate’s business, specialised exhibitions and incentives tourism sector which has seen remarkable growth over the past five years. More than 24 major international conferences and business meetings were held in Abu Dhabi in 2014, with some events hosting in excess of 5,000 delegates.

Background Information

Abu Dhabi Tourism Authority

Abu Dhabi Tourism Authority (ADTA) is a statutory body established in 2004 under the Government of Abu Dhabi's economic diversification strategy. The authority has wide-ranging responsibilities for the development and promotion of the emirate's tourism industry and international positioning as a world-class destination of distinction. Its other activities include destination marketing; infrastructure and product development and regulation, training and classification.

ADTA works closely with all the emirate's tourism industry stakeholders – both private and public sector - including aviation infrastructure and transport suppliers, airlines, destination management companies, accommodation providers and attraction operators as well as exhibition and conference organizers. Together they adopt a collaborative approach to promoting the emirate as an upmarket destination with an uncompromising determination towards sustaining and preserving its natural environment and treasured heritage and traditions.

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