Acer revamps operations across Middle East and Africa markets

Acer aims to deliver sustainable, profitable growth to its channel partner ecosystem across Middle East and Africa (MEA) in 2013 and beyond, said its Dubai-based management team.

As Acer continues to fortify its MEA operations with new hires and the introduction of state-of-the-art products, Acer’s channel community has grown bullish about its future prospects.

Acer’s partners and distributors look forward to increased support from the global firm, particularly in terms of customized training, certification, and sales lead generation.

Acer is embarking on a road show to educate all its channel partners, on its new strategy and channel program for 2013.

“MEA remains one of the strongest performing IT markets in the world. Empowering our channel partners in the region and facilitating their growth is instrumental for Acer’s continued success. Acer commits to a significant increase in the level of support we provide to our partners to facilitate a dynamic business model that encourages them to be pro-active. Working together, we can capture an even more significant share of this growing, hugely exciting IT market,” commented Amin Mortazavi, Acer Vice President, Middle East and Africa.

Acer will also highlight the crucial role its channel plays in making empowering technology and products available to valued customers across the region. Furthermore, Acer will be recognizing its outstanding channel partners and distributors from 2012 at these events.

“Acer’s business model has proven to be very successful, and keeping our partners informed, motivated and making them profitable, has remained vital to our sustained growth. Our channel partner eco system can look forward to renewed and improved support from Acer,” added Ali Nemati General Manager, Acer Middle East.  

Acer’s channel road show will visit Saudi Arabia, Qatar, Oman and Kuwait. The first event is scheduled in January in Dubai, with dedicated events for SMB in the afternoons. The road show then visits Saudi Arabia on 4 February, Kuwait on 18 February, Qatar on 5 March, and Oman on 18 March.

Acer also has plans to visit Karachi and Lahore in Pakistan, a key and growing market, on 11 and 13 February.