Acer wins Best Customer Promotion Award at DISTREE Middle East 2016

Press release
Published May 18th, 2016 - 08:50 GMT

Acer was awarded the Best Customer Promotion Award for its Acer Nitro Gaming Competition during the DISTREE Middle East Awards Ceremony on May 12 at Fairmont Bab Al Bahr, Abu Dhabi.

The Acer V Nitro competition stood out among other nominees, which included both vendors and retailers, for engaging customers both online and offline in promoting the Acer Aspire V Nitro at Jumbo Electronics during Dubai Shopping Festival. Acer organized a mega gaming competition that delivered the message on ‘Push Your Limits’. Enthusiasts were given the option to register online and were assigned time slots to visit Jumbo and play on Nitro – across multiple rounds, qualifiers and finals, one lucky winner was chosen – and they walked away with the Aspire V Nitro. Over the two week activation, Acer had 1,000 online registrations, and over 500 participants battled it out for the gaming champion title.

“We are extremely pleased to have won the Best Customer Promotion award at DISTREE Middle East,” said Celeste Gibbens, Marketing Manager at Acer Middle East and Africa. “The awards body provides an important platform for retail buyers in our industry, and has enabled us to showcase our capabilities in connecting with our customers and really getting them excited about the brand. I would like to congratulate everyone involved.” 

Overwhelming power and superb style wrapped into one high-octane laptop. The Aspire V Nitro brims with top-end hardware and an innovative cooling system that powers smoothly through the toughest graphics on a 4K Ultra HD display. A laptop made for those who live life in the fast lane.

Kiran Borkar, Trade Marketing Manager at Acer Middle East and Africa added: “Acer’s retail initiatives on the Aspire V-Nitro and other gaming devices have catapulted Acer to the highest market share in the gaming category amongst all vendors.”

Background Information

Acer Group

Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets.

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