ADUKG to become “Knowledge Group”; a brand evolution designed to better serve the region’s organisations with expanded solutions and continued focus on excellence

The MENA region’s leading training & development and consulting organization, Abu Dhabi University Knowledge Group (ADUKG), has today announced it will now be known as “Knowledge Group”. This announcement follows an extensive brand review that has seen the creation of a brand new company logo, website (www.knowledgegroup.co), marketing collateral, and tagline.

The new Knowledge Group brand has been created to support the company’s continued evolution as a leading provider of highly-customized solutions in Training & Development, Consulting, Outsourcing and Special Projects. Under the new Knowledge Group umbrella, the company will continue to provide its unparalleled levels of customization and quality while offering clients an ever-developing range of solutions.

Dr. Ahmad Badr, CEO of Knowledge Group, said: “This has been a very exciting period for our company, with many new solutions and services continually being added to our already extensive solutions portfolio. This has enabled us to grow rapidly since our founding in 2006 and meant that we quickly gained a reputation as a trusted provider of sustainable solutions that exceed expectations.

“With this in mind, we are exceedingly happy to introduce our new Knowledge Group identity to our clients, partners, employees, and the wider public. As Knowledge Group, we will retain everything that our clients and partners value most, while allowing us an even stronger brand presence to best position our company to meet the needs of the future,” he added.

As part of the new brand, a new Knowledge Group tagline has also been created - “Agile Knowledge”. This reflects the company’s unique focus on providing specialized, bespoke solutions that draw on the knowledge resources of every part of the business to most effectively meet an individual client’s requirements.