Agthia Group launches Chiquita Tropicals Juice Range

Agthia Group PJSC, one of the leading food and beverage companies in the UAE, announced the launch of the Chiquita Tropicals Juice Range in the UAE, GCC, Levant and Egypt. The new launch, which comes in line with Agthia’s Consumer business Division expansion strategy, will further strengthen the Group’s local and regional profile.

Last year, Agthia signed a license agreement with global marketer and healthy foods distributor Chiquita Brands to manufacture and distribute a range of natural fruit juice products under the Chiquita^® brand.

Speaking about the launch, Agthia CEO Ilias Assimakopoulos said, “We are delighted to introduce to the market a new range of products that are a result of our partnership with one of leading globally recognized food brands with extensive expertise in the food and beverage sector. Agthia’s philosophy for Wholehearted Living is rooted in delivering superior quality products that help people thrive and lead a more vibrant life, and adding yet another trusted brand such as Chiquita to our portfolio further reinforces this philosophy. This partnership is also in line with Agthia’s expansion and diversification strategy en route to becoming the UAE’s leading food and beverage company.”

Brian Kocher, President of Chiquita Europe and the Middle East said, “Chiquita Tropicals are a great example of our continued efforts to extend the Chiquita brand to products that represent our high standards for taste, nutrition and value.  We are pleased to bring these natural fruit juice products to consumers with a trusted partner like Agthia."

Mr. Fasahat Beg, General Manager of Agthia’s Consumer Business Division said, “Over the last couple of years there has been an increasing demand in the UAE for Long Shelf Life Juices, which represent 55% of the total juice category in the UAE. We believe that our value added, high quality range of juices will serve the dynamic consumer needs and help to drive category growth. Our understanding of the local and regional populations’ taste preferences, the manufacturing and distribution capabilities we possess, and our ongoing commitment to supporting and building brands will ensure regional consumers find the new range highly appealing.”