Ahmed Seddiqi & Sons welcomes Messika paris and unveils latest haute - diamond collection

Press release
Published October 9th, 2013 - 06:08 GMT

Counted amongst the most coveted jewels in the world, diamonds are also known as the Queen of gems and lie at the heart of the Messika vision. Recognized internationally as diamond experts, with decades of expertise and a legacy that is committed to celebrating a passion for unique and expressive diamond jewellery, Messika has joined the prestigious brand portfolio of Ahmed Seddiqi & Sons and will be available at select stores across the UAE.

Showcasing multiple diverse and expansive ranges of diamond jewellery lines, four popular collections will form the crux of the UAE selection including Promess, Eden, Move and Butterfly, along with additional pieces that have been specially selected to cater to Middle Eastern tastes and aesthetics. Bridging a range of designs and creative styles that span from classic chic to modern and cutting edge, Messika will offer fans the chance to indulge their passion for all things beautiful.Sparkle, transparency, modernity and femininity are the watchwords of the Messika universe - from the first jewel, a diamond placed on a thin wire, to the most spectacular ones, Messika jewellery comes alive. The brand emphasizes the personality of its founder and creator, Valérie Messika, who is young, joyful, and lives life to the hilt. The jewelry shines, illuminates and moves to arouse an irresistible desire to be played with. Another pattern in Messika jewelry is the extreme flexibility of its pieces. Indeed, the Skinny concept allows the pieces to fit every size and adapt to all types of body shapes, while remaining very comfortable thanks to the diamonds strands that are made elastic through an arrangement of nano-springs.

“Just like Ahmed Seddiqi & Sons, Messika has a strong vision and legacy behind it and is a company rooted in passion for their craft – sublime diamond jewellery. Messika designs are immensely popular internationally and have a strong following of clients from the Middle East and we are pleased to welcome them to their first permanent presence in theUnited Arab Emirates” commented Mr.Abdulmagied Seddiqi – Chairman, Ahmed Seddiqi and Sons.“As the UAE continues to make its mark as a fashion and shopping destination, we are seeing more and more international and niche brands setting up shop to cater to the diverse and cosmopolitan tastes of shoppers.”

Valerie Messika, Founder of Messika,commented, “Our partnership with Seddiqi is magical as it symbolizesthe meeting of 2 families. Messika has a strong family history,wheremy father started the business in 1972 and I continued it in 2005 with a dedicated jewellery brand (Messika) and it is the same on Seddiqi’s side, where the company is family owned and follows a similar ethos. So we can understand each other very well, we work the same way: the spirit of family business is very strong. It is an honor for me to be working with them and I am very proud to be on a partnership with them”

Ahmed Seddiqi & Sons is the largest retailer of watches across the UAE and also offers jewellery and fashion accessories that are aligned with their portfolio of 60 + brands.

Messika jewellery is currently available at select Ahmed Seddiqi & Sons stores at Dubai mall, Burj al Arab, Wafi Mall and Mirdif City Centre.

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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