Ahmed Seddiqi & Sons holds iconic exhibition showcasing 63 years of Seddiqi family history

Press release
Published April 2nd, 2014 - 05:13 GMT

Ahmed Seddiqi & Sons, the region’s leading luxury timepiece retailer with over 60 years of history in the United Arab Emirates and credited with being the driving force in the deepening and strengthening of the region’s timepiece industry is showcasing historical items from the private family archives. The watches and memorabilia have been handpicked to depict the journey and rise of the Seddiqi family from one single store operation in the 1950’s to the powerhouse that it is now, and include will personal effects of the late founder Mr. Ahmed Qasim Seddiqi, that have deep historical and personal value. The exhibition is free to view and will be at Mall of the Emirates from 2nd April to 9th April. 

“My father, the late Ahmed Qasim Seddiqi was a man whose vision lives on through the Seddiqi brand and still guides our paths today – his teachings, principles and ethics are the cornerstone of how we do business and we wanted to acknowledge him and share our journey with everyone. This exhibition will show items that have deep personal significance, but also memorabilia from a time that no longer exists – original documents, photographs, old typewriter, identification seals and stamps, as well as my father’s walking cane, reading glasses and many other personal items. These have never been seen outside the family, but as we embark up a new chapter in the history of the company, we must embrace and share our past as well,” said Mr. Abdulmagied Seddiqi, Chairman, Ahmed Seddiqi & Sons. 

The aim of the exhibition is to showcase the evolution of one man’s vision and how his passion created a community that is connected by their appreciation and love for the art of horology. Visitors to the  exhibition will have the opportunity to get a glimpse of the past through the personal archive of the Seddiqi family that will be shown during the week-long exhibition. Ahmed Seddiqi & Sons has pioneered some of the most innovative and progressive movements in the horological sector of the Middle East, and through this unique museum like experience, they will share their legacy with the residence and visitors in the UAE.

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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