Ahmed Seddiqi & Son’s Flagship Store Sets Tone for Future Business

Press release
Published April 15th, 2014 - 07:54 GMT
he experiential journey that is the “Seddiqi” luxury retail experience is a philosophy that will be rolled out across all Ahmed Seddiqi & Sons stores going forward
he experiential journey that is the “Seddiqi” luxury retail experience is a philosophy that will be rolled out across all Ahmed Seddiqi & Sons stores going forward

With a legacy that spans over 60 years, Ahmed Seddiqi & sons is an iconic company that has grown in tandem with the United Arab Emirates and emerged at the forefront of luxury retail sector. As a company that has successfully fused cultural sensitivities of operating in the Middle East with a progressive and international outlook, Ahmed Seddiqi & Sons is now set to embark on a memorable milestone with the launch of its new value promise, vis-à-vis a new retail concept.

The latest Ahmed Seddiqi & Sons boutique in Mall of the Emirates encapsulates a philosophy that puts the customers experience at the forefront and imparts a heightened sense of luxury, through engaging the senses – a visually open space, with no partitioning walls or counters constructed with natural substances like wood, marble and granite, infused with earthy hues in its color palette, soothing music, distinctive sent and the ability to easily access all the jewellery and timepieces through an open layout, are only some of the elements that come into play when a customer enters the boutique. The experiential journey that is the “Seddiqi” luxury retail experience is a philosophy that will be rolled out across all Ahmed Seddiqi & Sons stores going forward, and ensure that the premium shopping experience is in par with the exceptional brands that are on offer, including Messika, Roger Dubuis, Dior, IWC, Hermes, Bovet, Richard Mille, A. Lange & Sonne and Chanel amongst others.

“2014 will be a momentous year for us – Expo 2020 is now a reality and as a nation we are forging ahead with the Vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. At Ahmed Seddiqi & Sons, we have always endeavored to nurture a progressive and innovative outlook, ensuring that we remain at the forefront of not only international practices but also, trends and consumer needs. This new concept is a result of meticulous research and planning on how to further engage with our customers and offer them something above and beyond their expectations. We are confident that guests at our store will feel the difference as soon as they walk in and leave delighted,” commented Mr. Abdul Hamied Seddiqi, Vice Chairman at Ahmed Seddiqi & Sons. 

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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