Ahmed Seddiqi & Sons Welcomes Bell & Ross to Its Portfolio of Luxury Timepieces

Press release
Published August 8th, 2018 - 06:31 GMT
Bell & Ross
Bell & Ross

Ahmed Seddiqi & Sons, the Middle East’s leading retailer of luxury watches and jewellery, welcomes renowned Franco-Swiss watchmaker, Bell & Ross to its painstakingly curated portfolio.

Available from today at Ahmed Seddiqi & Sons boutiques in Mall of the Emirates and The Dubai Mall will be privy to viewing and purchasing Bell & Ross’s most desired watches, including the brand’s latest Baselworld novelties.

Known for their precision, functionality, legibility and water-resistance, Bell & Ross has become a benchmark in the world of professional aviation watchmaking, often drawing on the history of aviation and the military specifications accompanying it.

Bell & Ross timepieces focus on four core values; great water resistance, precise movements, visual indicators and extraordinary functions. The art and craftmanship in the minute specifications, and technical precision expressed through pure lines and timeless elegance is what sets Bell & Ross timepieces apart from others.

Ahmed Seddiqi & Sons will showcase a range of Bell & Ross watches including those from the brand’s 2018 novelties, which highlight three key themes – Pilot, Racer, and Diver.

The Pilot

Exploring a new adventure, the Vintage V1-92 and V2-94 Racing Bird timepieces were inspired by the BR-BIRD, the conceptual avant-garde racing plane designed by Bell & Ross’ studio.

The Racer

A no to its partnership with Renault Formula One® Team, Bell & Ross unveiled the BR R.S. 18 collection. These three high-performance chronographs take inspiration from one of Formula One’s key component – the chassis.

The Diver

Set to make waves, the square diving watch from Bell & Ross has become a coveted collection in its own right. The BR03-92 Diver comes in two new colors – blue and bronze – evoking the colors of the sea and underwater exploration.

The Women

Offering the wearer, a tiny slice of the Milky Way to adorn the wrist, the BR S Diamond Eagle collection is inspired by the celestial sphere. Covered with a host of sparkling diamonds, the elegant timepiece family features four colors: blue, white, grey and pink, colors that evoke the heavens.

Concept & High-End Complications

The BR-X1 Skeleton Tourbillon Sapphire timepieces are a display of remarkable creativity and pioneering inclination, demonstrating that high-end luxury and digital can combine perfectly. The collection underscores the bold creativity of Bell & Ross (unique piece with unique color available upon request)

In addition to the brand’s Baselworld novelties, Ahmed Seddiqi & Sons will also retail Bell & Ross Vintage, Instruments and Experimental collections. With modern designs, the Vintagecollections are a tribute to the evolution of the watch in civil and military aviation, whilst the Instruments collections build on the simple idea of taking an edged clock from the cockpit of an airplane and adapting it to the scale of a wrist, such as the iconic BR 01.

Commenting on the latest addition to their portfolio, Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Seddiqi Holding, said: “Ahmed Seddiqi & Sons is proud to announce the addition of Bell & Ross timepieces to its portfolio. Bell & Ross draws its inspiration from the history of aviation and the military specifications that accompany it. Each timepiece is a combination of expertise, know-how and design driven by Swiss-made function. We are confident that this iconic brand will appeal to our customers, allowing us to offer yet another expression of innovative and exceptional watchmaking.” 

An advocate of horology in the region’s retail landscape, Ahmed Seddiqi & Sons is proud to add Bell & Ross to its extensive portfolio and to continue supporting the innovation of watchmaking. The international watch brand is known and recognized throughout the world and is present in over 75 countries. 

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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