The Ajman Palace Hotel and Coral Beach Resort Sharjah ‘Go Pink’ with Pink Caravan

The Ajman Palace Hotel and Coral Beach Resort Sharjah went ‘Pink’ today to mark the first day of the International Breast Cancer Awareness Month. The two hotels are passionately supporting the cause in the northern emirates and have joined the Pink Caravan, a Pan UAE breast cancer initiative by Friends of Cancer Patients, to raise awareness and funds for the charity.

In observance of the campaign, everything at the hotels has a pink look - starting with beautiful floral displays in the lobbies to the lighting. Special donation boxes have been placed at the reception areas of both hotels to allow guests to contribute to the charity from 1st to 31st October 2015. In addition, all staff at the hotels will be wearing pink ribbons for the month.  Pink ribbons are also being distributed among the hotels’ guests along with flyers.

The Ajman Palace Hotel is host to a special wedding this week and the first recipients of the Pink Caravan ribbons were mother of the bride Ms Tashu Lalji, and the bride herself, Atiya Lalji. Presenting them with the ribbons General Manager, Ferghal Purcell, stated, “We are proud to kick off the campaign at both hotels with these two special ladies who have flown in all the way from Budapest and will be joined by over 400 guests from around the world to celebrate the wedding at The Ajman Palace Hotel. They are our first ambassadors for the campaign.

October is the international Breast Cancer Awareness Month.  Awareness of the disease and the need for early diagnosis play a key role in improving survival rates. The Pink Caravan was launched under the directives of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Founder and Royal Patron of the Friends of Cancer Patients Society (FoCP), International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC), and International Ambassador for Childhood Cancer for UICC.

Dr Sawsan Al Madhi, Director General of Friends of Cancer Patients and Head of the Medical and Awareness Committee of Pink Caravan, said, ". ThePink Caravan focuses on raising awareness and education around breast cancer detection and offers high quality free breast cancer screening across the UAE. We seek to dispel myths and stigmas associated with the detection and treatment of cancer and especially to reach out to men who are statistically slower than women in coming forward with medical concerns. October is a very significant month for breast cancer initiatives globally and we are truly grateful to The Ajman Palace Hotel and Coral Beach Resort Sharjah for extending their support to the cause."