Al Ahli Holding Group and Comicave Studios Sponsor Marvel’s Infinity War World Premiere

Press release
Published April 18th, 2018 - 08:18 GMT
During the event
During the event

Al Ahli Holding Group (AAHG), a UAE based multi-diversified international conglomerate will add an exciting dimension to the red- carpet premiere of one of the year’s most anticipated block-busters – Avengers: Infinity War. As part of a three-year sponsorship initiative with Marvel Entertainment, it will sponsor the glitzy high-profile world red-carpet premiere of the action-packed superhero film, which is being held on 23rd April in Los Angeles.

Its alliance with Marvel Entertainment will enable AAHG’s Singapore based subsidiary, Comicave Studios, which specializes in the conceptualizing, designing, and manufacturing of high-end collectibles and mass market toys, to launch three lines of exclusive products based on Avengers: Infinity War characters at the celebrity studded event. The intricately designed products include Infinity War Go Big range of collectibles, Infinity Wars Podz, a dual storage container with figurines, and Infinity War Finger Puppets; a fun fingertip puppet for friendly fights.

The world red carpet premiere of Avengers: Infinity War is anticipated to be the biggest superhero blockbuster premiere ever and will see the majority cast of the Marvel Cinematic Universe walking down the red carpet. Anticipated celebrities include, Robert Downey Jr., Chris Evans, Scarlett Johansson, Mark Ruffalo, Chadwick Boseman, Tom Holland, Chris Pratt, Benedict Cumberbatch, Dave Bautista, Zoe Saldana, Josh Brolin, Tom Hiddleston, Paul Bettany, Jeremey Renner, Paul Rudd, Elisabeth Olsen, Sebastian Stan, Anthony Mackie and Don Cheadle.

A trio of UAE Marvel fans will be joining them too, as AAHG’s subsidiaries, Dubai Outlet Mall, Gold’s Gym and Comicave through a series of promotions is offering three lucky winners a once-in-a-lifetime opportunity to attend the red-carpet premiere of the movie. They will be able to mingle with the celebs, soak up the red- carpet atmosphere and be one of the first people to watch the action-packed movie, as well as get a glimpse of the new merchandise. 

According to Mohammed Khammas, CEO, Al Ahli Holding Group, “We are delighted to be associated with this much anticipated premiere which will be attended by Hollywood’s most revered celebrities. Our involvement is not just about a superb branding opportunity and exposure - it provides the ideal platform for our new and inspired collectibles to attract genuine interest and positive endorsement.  Being so closely tied to the movie and this fabulous premiere makes their appeal and desirability amongst fans very significant, and that’s important for us.”

Mr. Khammas added, “As a UAE based entity, we also wanted local Marvel fans to participate in the Hollywood experience. Our promotions have attracted thousands of entries and we wish our three lucky winners a wonderful and memorable experience in Hollywood.”

AAHG's LA-based subsidiary, theAudience, one of the world’s largest social media publishing and influencer activation companies, will be managing Comicave Studios’ social media campaign for the red carpet premiere event, which will involve some of the top pop-culture social media influencers covering the event and reaching out to their immense fan following.

AAHG has sponsored world red carpet premieres of Marvel Studios’ blockbusters Captain America: Civil War, Guardians of the Galaxy: Vol. 2 and Thor: Ragnarok where AAHG has successfully launched exclusive collectibles from Marvel Cinematic Universe (MCU).  In previous years, AAHG has also been the exclusive live streaming sponsor during the world premieres of Marvel’s Captain America: Civil War and Guardians of the Galaxy 2.

Background Information

Al Ahli Holding Group

Al Ahli Holding Group is a multi-diversified international conglomerate with over four decades of successfully dealing with business activities ranging from real estate to turnkey construction, engineering and infrastructure, retail and trading, technology and logistics, lifestyle and fitness, entertainment, hospitality and innovative developments.

With great passion and a very active portfolio in the entertainment industry, AAHG operates innovative and ground-breaking projects in the UAE. Amongst its portfolio, AAHG owns Dubai Outlet Mall, which is the first outlet mall concept in the Middle East; constructed major landmarks in the Eastern region of UAE; holds the exclusive largest franchise rights to US-based Gold’s Gym International in the Middle East and Africa; established Al Ahli Plastics, one of Middle East’s largest plastic manufacturing companies; holds licenses to publish Marvel, Warner Bros., DC Comics and Sanrio comics and activity books; recently opened Comicave, the world’s largest comic and superhero collectibles destination store at Dubai Outlet Mall; launched Singapore-based companies with Comicave Studios, manufacturer of high-end collectibles and toys and Universal Events, to host and organize comic and pop-culture based events and conventions.

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