Al Bustan Centre and Residence holds successful participation in CIBTM

Al Bustan Centre and Residence, the Hotel Apartments which offer world class services and facilities in the heart of Dubai, recently concluded a very successful participation to the 6th China Incentive Business Travel & Meeting (CIBTM) Exhibition, held in Beijing this year. 

The hotel delegation led by Mr. Yasser Moussa, Director of Business Development exhibited under the umbrella of Department of Tourism and Commerce Marketing (DTCM) during the three-day exhibition which brought hundreds of regional and international exhibitors from China, Asia and across the globe to showcase destinations, hotels, venues and other products and services. 

Mr. Moussa El Hayek, Chief Operating Officer Al Bustan Centre & Residence, said: “CIBTM has always served as an extremely important platform for us because it was established to help connect the China meetings market with the rest of Asia and the world. China’s outbound market is expanding at a rapid speed so our presence in CIBTM will help strengthen our brand awareness and find potential buyers that will drive our business strategy. The team held productive meetings with several travel companies and tour operators in the country and also visited our existing partners. We are pleased that many Chinese visitors showed keen interest in our property!” 

CIBTM is a perfect venue to hold meetings with potential clients, members of the incentive industry and tourism boards. Dubai has seen a significant increase in the numbers of tourists from China and attendance at CIBTM helps forge business networks with Chinese counterparts and enhance business opportunities.

Mr. Moussa concluded: “The exhibition provided us the much needed insight in the Chinese market.  The event was an excellent platform for us to showcase our unique brand of hospitality which focuses on personalized and customized service. The information we have gathered from there was very valuable and will help us shape our policy to deliver an engaging hospitality experience to tourists from this fast moving market in the world.”