Al-Futtaim Motors cements hybrid technology leadership with launch of 2017 Toyota Prius

Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, has announced the launch of the 2017 Toyota Prius, the world’s most popular hybrid car. The 2017 Prius, now in its fourth-generation, retains the striking exterior as well as its unique driving dynamics, but brings a new model to the fold, now available in ECO and ICONIC.

“Earlier this year, the Prius made waves when it hit UAE shores, bringing a unique hybrid mobility experience unlike anything else in the market and crafting for itself a following amongst not just our individual customers, but also as a car of choice for corporations and Government entities, with unrivalled fuel efficiency that gets up to 26.1 kilometer per liter,” said Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors.

“As the leader in hybrid motoring in the UAE, Al-Futtaim Motors has been working relentlessly to help accelerate the shift towards green mobility in the UAE. Hybrid vehicles are the immediate solution to the question of sustainable mobility, requiring no infrastructural development on the part of the government, and no changes in driver behavior, easing not only the transition from traditional to hybrid, but also fast-tracking towards the country’s sustainability goals.”

2017 Prius is one of the most aerodynamic Toyota cars, offering a responsive, smooth and quiet drive unlike any other, and comes with an interior that maximizes driver comfort.

The new models come with a host of new safety features, including Vehicle Stability Control (VSC), Traction Control System (TCS), Anti-lock Braking System (ABS), Brake Assist (BA), Electronic Brake Distribution (EBD), Tire Pressure Warning System (TPWS) and 7 SRS Airbags standard across the range.

The 2017 Prius ECO comes with standard 6-speaker audio system with multi-format support and steering wheel controls, smart entry and push start button, 4.2" TFT Multi Information Display, LED headlamps and Daytime Running Lights (DRL), cruise control, front and rear fog lamps, rear parking sensors and 15-inch alloy wheels. The ICONIC grade adds a JBL navigation system, telephone and voice recognition steering wheel controls, leather seats, head-up display, wireless charger, auto-dimming rear view mirror, Blind Spot Monitor, Rear Cross Traffic Alert, and rear view camera with guidance.

A choice of seven different exterior colours are available, including Emotional Red and Dark Blue Mica Metallic, in addition to two choices of fabric interior on the Prius ECO, and two choices of leather interior – cool gray and black – on the Prius ICONIC.

The new 2017 Prius is available across all Al-Futtaim showrooms and come with 8 year, unlimited mileage warranty. The ECO model is available for AED 82,900, while the ICONIC grade is priced at AED 97,900.

For more information about the new 2017 Toyota Prius and available offers, or to book a test drive, please visit www.toyota.ae