Al-Futtaim Motors supplies 35 new Land Cruiser Prados to Dubai Police fleet

Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, recently handed over a fleet of 35 Land Cruiser Prado’s to Dubai Police (DP), further reinforcing a long association of 60 years.

The handover ceremony was headed by Brigadier Anas Al Matrooshi, Deputy Director Transport and Rescue Dubai Police and Simon Frith, Managing Director, Al-Futtaim Motors and attended by senior officials from DP and Al-Futtaim Motors.

Simon Frithgave tribute to the six decade long relationship: “We would like to thank the Dubai Police for their continuous trust in Al-Futtaim Motors and specifically the Toyota Land Cruiser Prado. Prado is one of the most popular 4x4 vehicles in the UAE, well liked for its great combination of on-road and off-road capabilities. Like every Toyota model, Prado is known for its quality, durability and reliability which make it the most effective and cost efficient car to be used by Dubai Police,” he said.

Brigadier Al Matrooshi commented: “This project further reinforces the long standing collaborative relationship between Dubai Police and Al-Futtaim Motors. Working in partnership with Al-Futtaim Motors is starting to deliver significant benefits and we are very satisfied with the level of attention our business is getting.”

Preceding the handover of the 35 new Prado’s, DP have also received training on Toyota’s Intelligent Tester, a machine that once plugged into the vehicle, can detect any defect or malfunction, thus reducing the risk of any sudden breakdown.

These activities have all been overseen by a recently appointed senior key account manager, a role created by Al-Futtaim Motors following feedback from DP. Fully dedicated to the requirements of DP in terms of sales, after sales queries, modification requests and updates on new technologies the role has been integral to the collaborative approach required.

Frith concluded: “We have managed to create a regular, almost daily two way communication channel with DP, which enables us to immediately respond to any query or feedback from them in addition to pro-actively providing solutions for any possible problem. We are proud to have achieved this level of support to DP, and look forward to further reinforcing our special business relationship in the future.”