Al Ghurair Centre Unveils 2018 Strategy Major Highlights

Press release
Published March 28th, 2018 - 09:30 GMT
2018 will see the birth of major strategies and key developments that will strengthen Al Ghurair Centre’s position.
2018 will see the birth of major strategies and key developments that will strengthen Al Ghurair Centre’s position.

Al Ghurair Centre, the GCC’s first shopping centre and one of Dubai’s longstanding flagship icons, unveils its new inside-out overhaul strategy for 2018. In support of the country’s key economic diversification and happiness objectives, it aims to revitalize its retail mix, community engagement and vitality.

Emaar Entertainment Partnership

The 2018 Strategy is initiated with forging a key partnership with Emaar Entertainment to operate an 18-screen Reel Cinemas Megaplex in Q4 2018, offering platinum movie suites, dine-in and Dolby cinema experiences, spanning across 75,000 sq. ft. over 2 floors, with a link bridge to the mall. This new addition will host 1,800 seats and bring second-to-none experiences to Al Ghurair Centre’s vast fleet of outlets, enriching its retail, dining and entertainment offerings.

Sultan Al Ghurair, CEO of Al Ghurair Properties said: “We are excited to announce the initial highlights of our 2018 strategy, the first step of which is our key partnership with Emaar Entertainment. Joining efforts with local entertainment tycoons and bringing Reel Cinemas to Al Ghurair Centre will ensure that people from the neighbouring areas will experience world-class entertainment at their doorsteps. This partnership marks the first of several key strategies and developments, highlighting the forward-thinking and community driven vision for Al Ghurair Centre, and represents the first step in our new revitalisation strategy.”

Key Strategies and Developments Pipeline

2018 will see the birth of major strategies and key developments that will strengthen Al Ghurair Centre’s position being a socio-economic growth catalyst, which contributes to the country’s economic diversification, supporting not only the retail, tourism and hospitality sectors, but also endorsing the UAE’s objectives in instilling a global culture of happiness and positivity as a social lifestyle.

Among these key strategies are new retail format offerings integrating “lifestyle experience” in its retail space, and social activities to bring the community together and promote the social responsibility culture. Thorough details of Al Ghurair Centre’s overhaul strategy to be fully revealed in Q2 2018.

Since its inception in 1982, Al Ghurair Centre has pledged to create a very unique, experiential and best-in-class shopping destination with an offering that’s compelling to its customers, and is now home to over 270 brands and more than 50 restaurants, entertainment venues and two hypermarkets, in addition to its one of-a-kind outdoor Dining District, as well as a 5 star luxury hotel (Swissôtel Al Ghurair Hotel) and furnished deluxe residences (Swissôtel Living).

Background Information

Al Ghurair

Established in 1960, Al Ghurair is one of the largest diversified industrial enterprises in the Middle East. 

In many ways, the Al Ghurair story and the history of the United Arab Emirates have been one narrative. Today, It stands proud in the knowledge of its achievements, and are embracing a future full of endless possibilities.


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