Al Masaood Automobiles-Infiniti Celebrates 30 Years With New State-Of-The-Art Showroom

Press release
Published September 22nd, 2019 - 08:39 GMT
During the event
During the event
Al Masaood Automobiles celebrated the grand opening of the brand-new state-of-the-art INFINITI showroom in Abu Dhabi

Al Masaood Automobiles, an icon of the UAE’s automotive market and the exclusive distributor of INFINITI, Nissan, and Renault in Abu Dhabi, Al Ain and the Western Region, celebrated the grand opening of the brand-new state-of-the-art INFINITI showroom in Abu Dhabi, that has been designed to reflect the latest luxury trends, innovative technologies, and mobility solutions. Celebrating its 30-year anniversary this year, the premium challenger brand has unveiled its new location as a centralised hub for sales and after sales, with a fully integrated certified pre-owned extension. The event was held in the presence of His Excellency (H.E.) Akihiko Nakajima, Ambassador of Japan to the UAE, along with high-level senior officials.

Strategically positioned in the heart of the capital, Al Masaood Automobiles’ positioning of the new INFINITI showroom location comes in response to customer preferences, and in line with its commitment to offer upgraded and seamless customer experiences. 

During the opening ceremony, Irfan Tansel, CEO, Al Masaood Automobiles, said: “With the opening of the new showroom, customers will have greater access to INFINITI, who are renowned for their superb designs, cutting-edge technology, and performance; with assistance from our professional team and experts. Upgrading from a traditional showroom model, the all-inclusive facility will provide customers with a holistic experience, thus supporting them throughout their car purchase and ownership journey. To further excite visiting customers, the ultra-modern showroom is planned to introduce new technologies that offer immersive experiences and innovative concepts later on this year.”

He added: “We always ensure best customer experience through continuous employee training, upgradation and improvement of our facilities. As a testament to these efforts, INFINITI has been the recipient of the J.D. Power Award in the year 2018, thereby confirming the brand’s customer-centric ethos.”

Markus Leithe, Managing Director Middle East at INFINITI commented: “Al Masaood Automobiles is a valued partner for INFINITI in the UAE and we are proud to continue to cultivate our long-lasting relationship with the grand opening of the new INFINITI showroom in Abu Dhabi. The new hub exemplifies the strategic direction of the brand in the region, as we aim to offer enhanced convenience with a centralised location and a next-generation customer experience that focuses on innovative technologies and mobility solutions. This coupled with our outstanding customer service and unmatched driving experiences, demonstrates why we are a leading progressive challenger brand in the premium segment.”

Also home to INFINITI Certified (ICP) vehicles, the new hub will offer customers opting for pre-owned models the same innovatory shopping experience. Through its dedicated ICP Program, INFINITI delivers exceptional quality of pre-owned cars that have undergone stringent inspection processes that are conformant with the brand’s global exacting standards, thus confirming its commitment to exceeding the expectations of all segments of customers.

Al Masaood Automobiles, the automotive arm of Al Masaood Group, a pioneering family-owned business in Abu Dhabi with a diverse portfolio of companies, had recently been selected as the dealer of choice to pilot the ‘My INFINITI’ program, which comes in line with INFINITI’s global retention program to unify car servicing standards worldwide by integrating advanced digital technologies to deliver premium after sales services. The company houses highly skilled staff and focuses on making continual investments in enhancing and expanding its showrooms and service facilities and digital platforms, led by a clear vision to optimise customer satisfaction through innovative solutions.

Background Information

Al Masaood Group

Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.

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