Al Masaood Automobiles Marks Significant Growth in Nissan Patrol NISMO Sales in Abu Dhabi
As one of the Middle East’s most important markets for high-performance SUVs, Abu Dhabi continues to demonstrate strong affinity with Nissan’s NISMO brand. Building on decades of motorsport heritage and performance innovation, Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has recorded strong momentum for the Nissan Patrol NISMO in the capital.
NISMO, Nissan’s dedicated performance and motorsports division, has spent more than 40 years translating racing expertise into high-performance road vehicles. This heritage is clearly expressed in the Patrol NISMO, which combines commanding presence, everyday versatility, and motorsport-inspired engineering, tailored to the driving conditions and performance expectations of customers in Abu Dhabi.
Since its world premiere in June 2025, the Nissan Patrol NISMO has captured strong demand among performance enthusiasts in Abu Dhabi. Purpose-built for the Middle East and positioned as Nissan’s most powerful Patrol to date, the NISMO variant delivered a 149 per cent sales increase in 2025 compared to the 2023–2024 period, signalling strong acceptance among the capital’s performance-focused SUV buyers.
The SUV is powered by a 3.5-litre twin-turbocharged V6 delivering 495 horsepower in Sport Mode, and 700 Nm of torque, an enhanced engine output to support its sports capability. Enhanced aerodynamics and a dedicated NISMO-tuned suspension ensure precise handling, dynamic performance, and the driving excitement expected from a true NISMO vehicle. Customers have provided positive feedback on the Patrol NISMO’s power, agility, and distinctive performance character.
Following this strong market response, the Patrol NISMO continues to stand out as a performance-inspired flagship SUV that reflects Nissan’s motorsport DNA while meeting the practical demands of everyday driving in the region. Designed to appeal to drivers who value power, precision, and distinctive character, the model blends bold design with advanced engineering, adapted specifically to regional driving conditions.
Further strengthening NISMO’s presence in the region, the all-new Nissan Z NISMO brings the same motorsport DNA to Nissan’s iconic sports car family. The most powerful Z ever produced, it features a NISMO-tuned 3.0-litre twin-turbo V6 producing 420 horsepower and 520 Nm of torque, complemented by motorsport-inspired aerodynamics and a driver-focused cockpit designed for immersive, exhilarating driving.
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said:
“The Nissan Patrol NISMO has clearly resonated with customers in Abu Dhabi, combining exceptional performance with the engineering expertise and racing heritage that NISMO represents. The strong growth we are seeing locally reflects how well the vehicle aligns with the expectations of drivers who value power, precision, and performance-led design.”
From its origins in Japanese motorsport to its presence on the roads today, the Patrol NISMO continues to showcase Nissan’s dedication to performance and innovation. Al Masaood Automobiles remains committed to bringing these high-performance vehicles to customers, delivering confidence, exhilaration, and everyday practicality, all infused with the familiar Nissan DNA.
Background Information
Al Masaood Group
Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.
From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.