Al Masaood Launches Lassa Tyres in the UAE

Press release
Published June 25th, 2018 - 07:00 GMT
During the event
During the event

Al Masaood Tyres, Batteries and Accessories Division (TBA), part of Al Masaood Group, a highly-diversified group of companies and an icon in the UAE’s automotive industry, launched Lassa tyres in the UAE. The appointment of Al Masaood as the local distributor of Lassa tyres follows a long-standing partnership the Group has established with Bridgestone Middle East & Africa since the early 1970s.

Car owners seeking excellent value for money without the risk of compromising safety can now benefit from the entry of Lassa tyres into the market. Producing high quality tyres approved by independent test institutes, Lassa caters to drivers who require both safety and performance and expect maximum value for their money in their choice.

Commenting on this milestone, Ahmed Rahma Al Masaood, Vice Chairman of Al Masaood Group, said: “Demand for reliable and genuine tyres has been a major concern in the UAE as some car owners opt for inexpensive and low-grade quality tyres to save on cost, without understanding the impact such products have on car efficiency and road safety. Adding Lassa tyres to our portfolio of leading automotive brands is in line with our continuing efforts to expand our offerings in the country following international standards in the sector.”

Ahmed Rahma added: “At Al Masaood, we believe that customer satisfaction and trust are earned through reliable products that caters to multiple segments and commitment to excellence in services. Our leading position in the automotive industry of Abu Dhabi, Al Ain and the western region enabled us to become a strategic partner for Lassa brand in the UAE.”

Mete Ekin, Regional Managing Director, Bridgestone Middle East & Africa FZE, said: “We are happy to announce the new partnership with BRISA and to bring Lassa tyres to the UAE with the support of our long-standing partner Al Masood TBA. MEA is a highly competitive region for tyre manufacturers, and I attribute the success of any tyre here to an immense understanding of customers’ needs and challenges in a high-temperature climate. Mobility is essential to everyday life today, and making it convenient and comfortable contributes to a better society. This is what we work towards and aim for through our work in this region and through our new partnership with BRISA.”

The Lassa Tyres brand has been gaining traction across Europe and is the ‘Official Tyre Partner’ of world-renowned sports club FC Barcelona. The tyres are being produced for more than 40 years in Turkey and are continuously being enhanced through Brisa’s technology and research and development works. Produced from one of the world’s largest manufacturing plant, covering 261,000 square meters facility, Lassa tyres are available in over more than 60 countries and hundreds of distributors worldwide.

Background Information

Al Masaood Group

Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.

Contact Information

Al Masaood Group Headquarters
Infiniti Showroom Building,
Fatima Bint Mubarak Street (Formally Najda Street),
P.O Box 322,
Abu Dhabi
United Arab Emirates
Company email

"قاطع الرؤوس" في قبضة الاستخبارات العراقية

Published February 23rd, 2019 - 09:39 GMT
مقاتلين من داعش/ أرشيفية
مقاتلين من داعش/ أرشيفية

أعلنت الاستخبارات العسكرية العراقية، أمس الجمعة، عن اعتقال قاطع الرؤوس في "داعش" على الحدود العراقية السورية، الذي ظهر في أكثر من فيديو وهو ينفذ عمليات إعدام.

وقالت المديرية في بيان على صفحتها في موقع "فيسبوك" إن "مفارز مديرية الاستخبارات العسكرية في الفرقة 15 ، وإثر معلومات استخبارية دقيقة، ألقت القبض على أحد الإرهابيين الذين تسللوا عبر الحدود العراقية السورية والمعروف بـ (قاطع الرؤوس)".

وأضافت أن "هذا الشخص معروف بقاطع الرؤوس"، وأنه "ظهر بعدة إصدارات للدواعش أمام أشخاص قام بقطع رؤوسهم في العراق وسوريا".


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