Al Masaood Launches New ‘Auto Central’ Multi-Brand Service Network

Press release
Published August 4th, 2019 - 11:26 GMT
During the event
During the event
Al Masaood Group has officially launched ‘Auto Central’, a multi-brand service and repair centre to provide high quality maintenance at competitive rates in line with best dealership standards.

Al Masaood Group, a leading UAE private conglomerate with diverse industries and leaders in the UAE’s Automotive industry, has officially launched ‘Auto Central’, a multi-brand service and repair centre to provide high quality maintenance at competitive rates in line with best dealership standards.

‘Auto Central’ employs a host of experienced, qualified technicians and is operated by well-trained experts in periodic mechanical services and body and paint repairs. Whilst ADNOC testing for registration of all vehicles is also available. Located in Airport Road and the Al Mussafah area, ‘Auto Central’ offers a premium experience integrated with other various facilities, including a customer-friendly waiting lounge where customers can easily monitor the progress of their vehicles through provided TV screens in the area.

Irfan Tansel, CEO, Al Masaood Automotive Division, said: “The establishment of Auto Central network, our latest subsidiary, will ensure that we expand Al Masaood’s unrivalled automotive expertise and services to a broader customer base to cover vehicles of all makes and models across the UAE. Our expansion into the aftersales market with a multi-brand solution is due to the rapid rise in demand for reliable aftersales services of the highest standards and best customer service.”

He continued: “The objective is to open a network of branches in Abu Dhabi before expansion into other Emirates and neighbouring GCC countries. Through our decades of global automotive experience, we can benchmark against the highest standards of service due to our knowledge that we have attained in aftersales service and quality control.”

Auto Central provides expertise across several areas including Quick Lube Service, periodic maintenance service, tyre change and servicing, battery replacement; Mechanical Repairs – breaks and suspension repairs, engine repairs, electrical repair service, A/C maintenance and repair, troubleshooting and diagnostics; Body & Paint Repairs, SMART repair; Value Added Services – (Rust proofing, tinting, nano ceramic, additives).

An upcoming mobile app will also be launched soon to accommodate customer needs, providing a one-touch solution to manage all car needs, including service appointment booking, service tracking notifications, and roadside assistance.

Background Information

Al Masaood Group

Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.

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