Al Masaood Travel Extends Amadeus Alliance to Optimize Business Productivity
Al Masaood Travel, one of the leading travel agencies in the UAE, has signed a three-year technology partnership with Amadeus Gulf to retain its competitive edge in the Gulf’s travel industry by enhancing the agency’s operational efficiencies and productivity.
For nearly 50 years, Al Masaood Travel has grown its Middle East footprint through a commitment to investing in world-class talent and technology platforms. The agency’s renewed agreement with Amadeus includes a number of digital solutions to create even higher value for its customers. The strategic partnership includes the implementation of Amadeus Ticket Changer, a robust suite of products to apply reissue and refund policies, Amadeus Fare Optimizer for detecting the best available travel fares at any given time, and Amadeus Web Services, allowing the agency to integrate travel-related functionalities into any digital application from a single point of access.
Akram Sharaf, General Manager of Al Masaood Travel, said: “Identifying and maximizing opportunities for our customers is our priority. The extension of our partnership with Amadeus reflects this commitment, and will support us as we focus on unsurpassed customer care while expanding into new market segments.”
Graham Nichols, Managing Director of Amadeus Gulf, said: “Both travel agencies and their customers want access to simple, easy to use platforms in a digital age. We are pleased to support Al Masaood Travel in delivering on these expectations and creating even more personalized and fulfilling travel experiences in the years ahead.”
The agreement comes at a time when Abu Dhabi continues to advance as a regional travel and tourism hub. According to Abu Dhabi’s Department of Culture and Tourism, the UAE’s capital has generated over AED 5 billion of revenue generated from hosting 4.8 million visitors in 2017.
Al Masaood Group
Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.
From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.