Al Sayegh Brothers Trading Group and LG celebrate a decade of partnership

Press release

Published February 14th, 2012 - 08:07 GMT

During the event

Al Sayegh Brothers Trading Group (Al Sayegh) and LG Electronics (LG) recently celebrated 10 years of their successful partnership at Westin Hotel in UAE. Al Sayegh have been the authorized and exclusive distributer for LG TV, AV and GSM products in the UAE for the past decade.

Al Sayegh also welcomed the newly appointed President of LG Gulf, Mr. D.Y. Kim. Speaking on the occasion, Mr. Mansour Al Sayegh Director of Al Sayegh Brothers Trading Group, said “We’ve had a very fruitful partnership with LG over the past years and we look forward to creating a wider presence and demand for both companies. At Al Sayegh, consumer satisfaction is the top priority and LG products are a perfect fit to meet those demands. The arrival of Mr. D.Y. Kim goes hand in hand with the strategic alignment and expansion plans that we anticipate and we look forward to our continued partnership.”

Mr. D.Y. Kim, President LG Gulf FZE also commented saying “We are delighted to have Al Sayegh as our strategic partner and sole distributers in promoting LG’s presence in the UAE. We share the same company values and innovative foresight and the drive to offer our customers the latest in advanced and innovative technology. Through this we aim to achieve greater growth and expansion in 2012 and beyond.”

Background Information

Al Sayegh Brothers Trading

Al Sayegh Brothers Trading, LLC (ASBT) was founded more than 30 years ago by Mr. Abdul Jabbar Al Sayegh, Chairman as a consumer electronics trading company. Today, ASBT has grown to become the major distributor for globally eminent brands in home entertainment, digital media and mobile communications like LG, Hitachi & Soti.
ASBT also established itself as a top-notch audio-video solutions provider and systems integrator, having successfully worked on prestigious audio-video projects in UAE. Solutions offered include Digital Signage, Interactive Education Systems, & Extra Low-Voltage Systems.

Company Profile

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.