Al Tayer Motors Brings High-octane Motoring to #NoFilterDXB

Press release
Published November 25th, 2021 - 09:45 GMT
Al Tayer Motors Brings High-octane Motoring to #NoFilterDXB
Al Tayer Motors
Highlights
Al Tayer Motors, one of the UAE’s premier automotive dealerships, brings high-octane motoring to #NoFilterDXB combining sophistication

Al Tayer Motors, one of the UAE’s premier automotive dealerships, brings high-octane motoring to #NoFilterDXB combining sophistication, exclusivity and performance through truly iconic automotive stars.

The Maserati Levante Hybrid and the Ford F-150 Raptor make their regional debut at the event and customers will also get one more opportunity to see the New Range Rover. The all-new Ford Bronco, Lincoln Aviator and Lincoln’s flagship model, the Navigator, will also be on display at the event until November 27.

“It is great to see Dubai and the UAE setting the pace for the region and the world to move ahead with business and leisure activities, creating a buzz that make it so alive and vibrant. We are displaying some truly unique and exciting vehicles at this event, which gives customers a chance to see them in a special setting,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

Maserati Levante Hybrid

With the Brand’s first electrified SUV, Maserati takes a major step forward in its strategy for electrification, which began last year with the Ghibli Hybrid.

“Faster. Greener. Unique”, the Levante Hybrid is faster than a diesel, more sustainable than diesel or gasoline, and unique in its specific characteristics.

The Maserati SUV, which has already made an impact in the history of the Brand with its record-breaking figures, now presses ahead into a future in which all new Trident models will be electrified.

Maserati is innovative by nature, and with the Levante Hybrid it pursues the philosophy behind is entry into the world of electrification: the aim of improving performance while staying true to the Brand’s values, delivering speed and agility while saving fuel and reinforcing the Trident’s dedication to driving pleasure and luxury. The result is a hybrid SUV that retains the distinctive roar of every Maserati.

Ford F-150 Raptor 2021

The ultimate high-performance F-150 keeps getting better. The all-new 2021 Ford F-150 Raptor comes loaded with new features and technology for a thrilling off-road experience. Its flared haunches, wide grille and squat stance project a clear sense of purpose; the Raptor means business. The capability of this powerful, super truck takes you deep into the extremes of off-road exploration. 

The all-new 2021 Ford F-150 Raptor is equipped with a seven-mode Terrain Management System: Normal, Slippery, Sport, Tow/Haul, Off Road, Baja and Rock Crawl. It has been upgraded with advanced technology including Next-Gen FOXTM Live Value internal bypass shocks, a 5-link rear suspension with panhard rod, and a class-exclusive active valve dual exhaust for a throatier engine sound. 

The all-new 2021 Ford F-150 Raptor 37 Performance Package comes with 37-inch BFGoodrich® All-Terrain T/A® KO2 Tires – the largest factory-fitted tires in its class, which look even more powerful on unique 17-inch forged aluminum bead-lock capable wheels. A spare is mounted under the bed.

Land Rover

The elegant New Range Rover defines modern luxury, providing more refinement, customer choice and scope for personalisation than ever before. 

Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, mixing breath-taking modernity and aesthetic grace with technological sophistication and seamless connectivity.

On display are two New Range Rover models, one in SE trim, Standard Wheel Base vehicle equipped with an I6 engine and finished in Batumi Gold with an Ebony Fabric Interior It is joined by an Special Vehicles Operation (SVO) Long Wheel Base equipped with a new V8 engine in SV Icy White exterior and a Caraway Leather interior.

Ford Bronco

Born for adventure and Built Untamed exploration, the 4x4 Bronco is ready to deliver thrilling experiences with its heritage-inspired style, modern engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the region.

Available in both two and four door models with a choice of two engines and four adventure ready specs, Bronco owners can choose from an extensive line-up of more than 150 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.

Lincoln

Lincoln is showcasing the flagship Navigator and Aviator models giving customers the choice of American 4x4 luxury SUVs that speak refinement.

About Al Tayer Motors

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Ford Trucks, Lincoln, Jaguar, Land Rover, Maserati, and Ferrari, across the UAE.

With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 2,600 professionals is committed to taking customer satisfaction to higher levels.

In Abu Dhabi, Ford, Ford Trucks, Lincoln, Jaguar, Land Rover, Maserati, and Ferrari, are represented by Al Tayer Motors through Premier Motors.  

Background Information

Al Tayer Motors

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers such as Land Rover, Jaguar, Ford, Lincoln, Ferrari and Maserati across the UAE. Al Tayer Motors’ portfolio also includes commercial vehicles - Ford Trucks in the UAE.

As a company, we deal with a discerning customer who demands the best. From this stand point, we created a unique retail and service environment to meet our brands’ expected service standards.

The automobiles we sell provide immense pleasure and satisfaction to their owners and we add value by ensuring the joy is uninterrupted. Dedicated service, sales and parts centers in addition to world class personnel provide each customer with a unique ownership experience.

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