Al Tayer Motors Brings Iconic Shelby Vehicles to the UAE

Al Tayer Motors, one of the UAE’s leading distributors of world renowned automotive brands including Ford and Lincoln, is set to flag off a new era of high performance motoring with the legendary Shelby brand.

Al Tayer Motors signed an exclusive distributorship agreement with Al Najdiyah General Trading (Shelby Middle East) to retail and service the full range of Shelby modified Ford vehicles, including the iconic Shelby Mustang variants and Shelby trucks, through its nationwide network of showrooms and service centres.

“Shelby is an iconic name in high performance motoring, and we are excited to bring these vehicles to motoring enthusiasts in the country. As a company deeply committed to delivering exceptional automotive experiences to our customers, partnering with Al Najdiyah General Trading to represent Shelby vehicles, aligns perfectly with our vision,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

This collaboration marks the beginning of a long-term strategic partnership and brings together Shelby’s legacy of American engineering excellence and Al Tayer Motors’ longstanding automotive expertise in the UAE.

“Our partnership with Al Tayer Motors in the UAE marks the first step in our broader vision to establish and grow the Shelby brand across the Middle East. This is more than introducing high-performance vehicles - it is about building a long-term presence. Our priority is not only to deliver the exceptional cars and trucks that define Shelby, but also to ensure our customers receive world-class service, full warranty support, and an ownership experience that reflects the strength of the brand,” said Yousef Alsulaiman, CEO, Al Najdiyah General Trading (Shelby Middle East).

Shelby’s arrival in the UAE through Al Tayer Motors is set to inspire collectors, muscle car enthusiasts, and fans of American automotive craftsmanship. Customers will benefit from access to the latest Shelby enhanced vehicle lineup, certified Shelby performance upgrade programs, comprehensive aftersales support with genuine parts, dedicated performance specialists as well as exclusive regional launches and community events.

The first Shelby vehicles under the new distributorship will debut in Al Tayer Motors showrooms beginning September and include Shelby Mustang Super Snake.