Al Tayer Motors launches Range Rover Evoque in the UAE

Press release

Published November 13th, 2011 - 05:43 GMT

Ali Mostafa with the Range Rover Evoque

Al Tayer Motors, one of the premier automobile dealerships and exclusive Land Rover importer-dealer in the UAE, launched the eagerly awaited Range Rover Evoque last night at a glittering event at Meydan Hotel.

The new unique, compact and luxurious SUV was unveiled by Ashok Khanna, Chief Executive Officer, Al Tayer Motors; Robin Colgan, Managing Director, Jaguar Land Rover, Middle East, North Africa and Pakistan; and Ali F. Mostafa, Emirati Film Director and Producer.

“The launch of the Range Rover Evoque, which is a completely new addition to the Range Rover family, adds an exciting new chapter in the history of Land Rover in the UAE. We are confident this vehicle, which has garnered positive feedback worldwide, will be well received in our market,” said Ashok Khanna.

Speaking at the event, Robin Colgan said: “This celebration of the launch of the Range Rover Evoque in the UAE is a very proud moment for the Land Rover brand. Nothing about this vehicle is business as usual and we wanted to do something different to introduce this exciting new nameplate. Ali Mostafa is the perfect person to help us launch the Range Rover Evoque to this new, more urban, stylish & ‘connected’ audience in the UAE.”

Ali Mostafa produced a short film celebrating the Range Rover Evoque, which was screened prior to the unveiling of the vehicle. Said Ali Mostafa: “It’s a pleasure to be part of this event as well as pushing the boundaries of commercial marketing along with Al Tayer Motors and Land Rover with our recent online project Classified. I enjoyed seeing the audience’s reaction to the film we produced specifically for this launch event and I’m looking forward to sharing this with the rest of the UAE when it is released online,” commented Ali Mostafa.

The Range Rover Evoque is the smallest, lightest, most fuel-efficient Range Rover ever produced. The four-wheel-drive vehicle has class-leading all-weather, all-surface capability with the legendary Land Rover Terrain Response and dynamic and agile handling aided by Adaptive Dynamics featuring MagneRide.

The Range Rover Evoque features a number of innovative Range Rover technologies, including dual-view display for 8-inch touch-screen and Surround Camera System. It provides versatile luggage stowage systems including tow hitch mounted bicycle carriers.

The vehicle, in coupe and five-door versions, is available in a range of exciting colours including Fuji White, Sumatra Black, Indus Silver, Orkney Grey, Ipanema Sand, Buckingham Blue, Galway Green, Firenze Red and Colima Lime. It offers a vast array of personalisation options to suit individual customer needs.

The Range Rover Evoque is now available at Al Tayer Motors Range Rover showrooms across the UAE at a starting price of AED 235,000/-.

Al Tayer Motors Range Rover, Land Rover and Jaguar showrooms are located in Dubai, Sharjah, Ras Al Khaimah and Fujairah. Al Tayer Motors’s subsidiary, Premier Motors, has Range Rover, Land Rover and Jaguar showrooms in Abu Dhabi and Al Ain.

Background Information

Jaguar Cars

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

Company Profile

Al Tayer Group

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Group’s portfolio includes several of the world’s leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in theMiddle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.