Al Tayer Motors to Stage Unique Art Exhibit Featuring Creations by Technicians

Press release
Published September 10th, 2018 - 06:48 GMT
'Unseen Potential’ Art from Scrap and Discarded Parts
'Unseen Potential’ Art from Scrap and Discarded Parts

Al Tayer Motors, one of the UAE’s premier automobile dealerships representing Ford, Lincoln, Jaguar, Land Rover, Maserati, Ferrari and Ford Trucks, is staging a unique exhibit of some truly stunning works of art made by recycling discarded automobile parts and scrap material.

Titled ‘Unseen Potential’, the display is the result of an internal competition organised for the technicians of Al Tayer Motors and Premier Motors. The exhibition will be held from September 14 – 22 and the outcomes of the exhibition will support UAE- approved charitable causes.

The art objects will be on display at the dealership’s Sheikh Zayed Road showroom in Dubai and is open to everyone, especially art lovers and automotive enthusiasts. Visitors can even place bids for their favourite pieces – a new feature added in response to strong interest from customers to buy many works of art created for the previous competition.

 “This is the second time we have organised such a competition and once again it witnessed enthusiastic participation from our talented technicians who have created some remarkable pieces of art. It is a fantastic example of our employees living two of the company’s core values – Diversity and Quality - considering the wide range of art pieces produced and the creativity that has gone into making them,” said Boulos Massoud, Senior Vice President Aftersales, Al Tayer Motors.”

“Fostering a work culture that recognises employees for their efforts and providing opportunities to display their talents plays a strong role in creating a happy workforce. This in turn spurs them to put in their best to ensure customer satisfaction, resulting in a win-win situation for everyone.”

More than 350 technicians from 11 locations across the UAE participated in the two-month long contest designed to enhance their teamwork and highlight their artistic abilities.

Together they created nearly 90 art objects from seemingly unusable material using their imagination to tap into the unseen potential in the waste.

Working during their spare time, the teams of technicians fashioned some spectacular creations such as animal figures, vehicles, insects, flowers, birds, musical instruments, robots, and more.

The art pieces can also be viewed via www.altayermotors.com/unseenpotential and via the dealerships social media presences www.facebook.com/AlTayerMotors and www.instagram.com/altayermotors/.

Background Information

Al Tayer Motors

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers such as Land Rover, Jaguar, Ford, Lincoln, Ferrari and Maserati across the UAE. Al Tayer Motors’ portfolio also includes commercial vehicles - Ford Trucks in the UAE.

As a company, we deal with a discerning customer who demands the best. From this stand point, we created a unique retail and service environment to meet our brands’ expected service standards.

The automobiles we sell provide immense pleasure and satisfaction to their owners and we add value by ensuring the joy is uninterrupted. Dedicated service, sales and parts centers in addition to world class personnel provide each customer with a unique ownership experience.

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