Alfalak invests USD250,000 for PHXX’s OTT Video Platform to support new media demands

Press release

Published September 11th, 2011 - 06:10 GMT

Ahmed Ashadawi, CEO and President of Alfalak

PHXX, a platform development company with expertise in over-the-top video (OTT), new media, and gaming services, recently received funding to further enhance their ReachOTT platform.

Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, has invested $250,000 into PHXX to support this OTT initiative.

PHXX developed the ReachOTT platform to provide multiple media solutions for telecommunication companies (telcos) wanting to expand their offerings to consumers. PHXX provides the integrated framework for telcos to run their OTT video solution. Through this technology, PHXX supports multi-screen content delivery for TVs, tablets, smart phones, and PCs around the world.

Alfalak, a hardware integrator which has heavily invested in the success of OTT in the MENA region, will leverage the growing OTT interest to provide consumers in the Middle East with content and easy to use applications across a variety of mediums.

Ahmed Ashadawi, CEO and President of Alfalak said: “We are excited to see the growth of OTT technology in the Middle East. This region presents many opportunities for new media development, and we are glad to support PHXX in providing the needed OTT platform and other front end solutions. We will continue to monitor trends in this area and remain dedicated to providing the needed services to address the changing needs of our clients in the Middle East."

CEO and President of PHXX Shane Robinett said “Our focus has been on the OTT marketplace for a while now and this investment will help us continue this initiative. The OTT sector continues to grow, and we can provide the technology that is necessary to meet new media demands. We continue to adapt our business to the growing needs of communication firms around the world, and our ReachOTT Platform is just one of the ways we are meeting these needs.”

In addition to its ReachOTT Platform, PHXX offers other front end solutions and applications for telcos to deliver OTT and IPTV. The company is currently gearing up to showcase these products at IBC in Amsterdam beginning September 9.

Background Information

Al-Falak Electronic Equipment & Supplies

ALFalak Electronic Equipment and Supplies was founded in 1981, it is a Closed-Stock Saudi Arabian company and is part of the ALFalak ALKhaleej group.

In addition to Advanced IT and Communication Services, ALFalak is a diverse IT company providing end-to-end solutions, stocking and distribution, as well as e-Commerce.

ALFalak also offers Serviced Manpower Outsourcing, as well as General Contracting.

ALFalak has played a major role in the IT evolution by serving a diverse clientele throughout the region. Enabling our clients to streamline operations and/or increase profitability on a continuous basis. ALFalak’s list of clients includes government ministries and agencies, universities, banks, and prestigious private sector corporations in Saudi Arabia, the UAE, and Bahrain.