Alfardan Premier Motors confirms luxurious Jaguar Land Rover line up for 2016 Qatar Motor Show

Jaguar Land Rover MENA and its exclusive retailer partner in the State of Qatar, Alfardan Premier Motors Co., have confirmed their participation in the sixth edition of the Qatar Motor Show. Running from January 28^th to February 1^st 2016, the Qatar Motor Show will take place at the Doha Exhibition and Convention Centre (DECC).

Celebrating British innovation at its best, Alfardan Premier Motors will be displaying the All-New Jaguar XF on stand giving motoring fans a glimpse at the dynamic, coupé-like, aluminium-intensive, lightweight saloon vehicle. Underpinned by class-leading driving dynamics and refinement, the All-New Jaguar XF brings an unrivalled blend of design, luxury, technology and efficiency to the business car segment. The car’s dynamic design is formed around Jaguar’s aluminium-intensive architecture and combines the outstanding proportions, surfaces and lines which define all Jaguar cars, with a longer wheelbase, more interior space and exceptionally low aerodynamic drag.

Land Rover’s Range Rover Autobiography LWB will also be one of the main attractions on stand this year, showcasing the pinnacle of the Range Rover model line-up. The Range Rover Autobiography LWB denotes the ultimate combination of Land Rover design and luxury, setting new standards in the premium SUV market. Delivering higher levels of luxury and supreme comfort with unique design finishes, precision leather detailing and new features, this vehicle boasts a distinctive and subtly different character both inside and out. This highly sophisticated vehicle showcases British design at its best while delivering an unmatched combination of all-terrain performance, luxury and design.

Speaking about Jaguar Land Rover’s participation at the 2016 Qatar Motor Show, Bruce Robertson, Managing Director of Jaguar Land Rover MENA, said: “The Qatar Motor Show remains one of the key platforms of this region for the big players in the automotive industry to celebrate their exciting products. Our presence at this motor show year after year is another evidence of our commitment to the region, and we look forward to witnessing our brands continue to grow and deliver outstanding experiences for our customers here.”

General Manager for Alfardan Premier Motors, Rabih Ataya, added: “We continue to see both the Jaguar and Land Rover brands keep pace and surpass customers’ expectations in Qatar and are proud to partner with the company once again to showcase their exciting line ups at the 2016 Qatar Motor Show. Jaguar Land Rover’s loyal customer base is growing in Qatar and this event is another perfect opportunity for us to engage with motoring enthusiasts. I am confident that this year’s line-up will wow crowds.”

Visitors to the Jaguar Land Rover stand will also get a closer look at Jaguar’s exciting 2016 line up including the Jaguar F-TYPE Coupé, the Jaguar XJ luxury sedan and the newly introduced award-winning aluminium-intensive Jaguar XE which is setting the standard for driving dynamics in the midsize segment.

Introducing its enhanced 2016 line up at the Qatar Motor Show, Land Rover will be displaying the refreshed Range Rover Evoque, the highly capable Land Rover LR4 and the world’s most versatile and capable premium compact SUV, the new Discovery Sport.