Alfardan Premier Motors hosts successful Qatar Edition of Global Jaguar Land Rover drive tour

Press release

Published November 27th, 2016 - 06:58 GMT

Jaguar Land Rover

Alfardan Premier Motors Co., the exclusive retailer of Jaguar Land Rover in the State of Qatarhas just wrapped up its Jaguar Land Rover Experiential Event that took place at The Pearl-Qatar from 24 to 26 November, 2016.

Bringing together Jaguar and Land Rover enthusiasts, the event is part of Jaguar Land Rover’s Global Drive Experience tour and included a variety of driving activities to offer prospective clients an exclusive drive experience with professional drivers.

Commenting on the event, Ben Wilkinson, Experiential Marketing Manager for Jaguar Land Rover MENAP, said: “We are constantly looking for ways to deliver outstanding and engaging driving experiences to our audiences across the region. Hosting the Jaguar Land Rover Global Drive Experience tours in our key MENA markets is a great opportunity to showcase our latest innovations in terms of technology, performance and expertise.”

“Hosting this event in Qatar as part of the global Jaguar Art of Performance Tour and Land Rover Experience Drive Tour is a great honour and a perfect opportunity to build on the experiences we offer our customers here in Qatar all year long,” said Hussein Adra, Marketing & Customer Relationship Manager for Alfardan Premier Motors.

Jaguar activities were based on the Art of Performance tour - a global initiative developed to enable a premium, modern experience of “new generation Jaguars” delivering high-end engaging, entertaining experiences to customers. The main highlight of the Qatar Jaguar Driving Experience was the Jaguar Smart Cone Challenge, a new technology solely owned by Jaguar which encourages customers to compete against each other on distance, time and accuracy. The winner was invited to compete in the Jaguar Smart Cone global finale after which the Ultimate winner will attain the coveted title of Art of Performance Tour Champion and will win a unique trip to an international Drive Event.

The event also included a Land Rover Scored Precision Activity and Land Rover Terrain Trailer Activation where attendees were able to challenge each other. The activities are part of the Land Rover Experience Drive Tour, a regional drive experience aiming to introduce new audiences to the brand and showcase the capabilities of the vehicles in the naturally challenging terrain exclusive to the MENA region – a perfect environment for Land Rovers to be used to full potential. The winner was invited to attend the Land Rover Experience Tour finale in Bahrain for a chance to win a Land Rover Adventure of a lifetime to South America.

Background Information

Alfardan Premier Motors

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands. A leader in luxury cars, Alfardan Premier Motors's name has been strongly linked to major happenings in Qatar, a testament to the company's commitment to become a key partner for Qatar.

Alfardan Premier Motors, Land Rover’s and Jaguar exclusive importer in Qatar and market leader among Qatar’s vehicle dealers was established in 1998 and has captured a huge market share of the local market mainly due to its high attention to customer care and satisfaction. With state of art showrooms and a service centre, Alfardan Premier Motors is equipped to handle all requirements of its esteemed customers.