Alfardan Premier Motors Qatar Appoints Samer Bou Dargham as New General Manager

Press release
Published February 11th, 2018 - 06:15 GMT
Samer Bou Dargham, General Manager for Alfardan Premier Motors
Samer Bou Dargham, General Manager for Alfardan Premier Motors

Alfardan Premier Motors Co., the exclusive retailer of Jaguar Land Rover in the State of Qatar has announced the appointment of Samer Bou Dargham as General Manager to carry on the success of Jaguar Land Rover brand in Qatar.

Samer Bou Dargham joined Alfardan Premier Motors back in 2010. He has more than 12 years of experience in the luxury automotive sector during which he held several positions that enabled him to assume his new post within the company.

He holds a Bachelor Degree in Computer Science from the Lebanese American University, an MBA in General and Strategic Management from Maastricht School of Management and he is currently pursuing his Executive MBA at HEC Paris University in Qatar.

Commenting on his appointment, Samer Bou Dargham, General Manager for Alfardan Premier Motors said: “I’m really excited to take this new challenge and will keep aiming at providing our cherished clientele with top quality experience when owning a Jaguar Land Rover brand. We, at Alfardan Premier Motors, have always strived to achieve best performance possible in terms of aftersales customer service and brand recognition. This year we will be introducing new Jaguar Land Rover models that suits the desires of luxury and sports cars lovers in the country.”

As a General Manager for Alfardan Premier Motors, Samer Bou Dargham will work hand-in-hand with the experienced team in the company to take the Jaguar Land Rover brand in Qatar to new horizons.

Alfardan Premier Motors always strives to achieve industry best practices and maintains first-class services worthy of its high net customer base leading the Jaguar Land Rover brand to exceptional growth of sales in Qatar over the past years, as well as performance records and awards recognition beyond comparison.

Background Information

Alfardan Premier Motors

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands. A leader in luxury cars, Alfardan Premier Motors's name has been strongly linked to major happenings in Qatar, a testament to the company's commitment to become a key partner for Qatar.

Alfardan Premier Motors, Land Rover’s and Jaguar exclusive importer in Qatar and market leader among Qatar’s vehicle dealers was established in 1998 and has captured a huge market share of the local market mainly due to its high attention to customer care and satisfaction. With state of art showrooms and a service centre, Alfardan Premier Motors is equipped to handle all requirements of its esteemed customers. 

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