Alfardan Premier Motors reveals the all-new Jaguar F-PACE – the world’s ultimate practical sportscar in Qatar

Press release
Published May 12th, 2016 - 04:51 GMT
During the event
During the event

Alfardan Premier Motors Co., the exclusive retailer of Jaguar in the State of Qatar, recently hosted the launch of the World’s Ultimate Practical Sportscar, the All-New Jaguar F-PACE, in Doha.   

The All-New Jaguar F-PACE is a performance crossover designed and engineered to offer the agility, responsiveness and refinement that all Jaguars are renowned for, together with unrivalled dynamics and everyday versatility. 

Developed using Jaguar’s Lightweight Aluminium Architecture, the All-New F-PACE combines purity of line, surface and proportion with F-TYPE-inspired features such as the powerful rear haunches, fender vents and distinctive tail light graphics. 

Commenting on the launch of the new addition to the Jaguar family, Rabih Ataya, General Manager for Alfardan Premier Motors said: “We are extremely honoured to launch this fine example of automotive technology and performance engineering in Qatar. Today’s launch marks a key milestone for our Jaguar brand’s history, as we continue to deliver unrivalled  levels of excellence, innovative technologies and uncompromised performance by providing our customers with a new never-seen-before Jaguar vehicle combing beautifully crafted exterior design, matched with practical and spacious luxury interior.” 

By remaining absolutely true to the design principles, the All-New F-PACE is immediately recognisable as a Jaguar. The bold front grille and the muscular bonnet hint at the performance potential of engines like the available V6 380PS supercharged petrol engine on the F-PACE S. Elements such as slender full-LED headlights, forged 22-inch wheels and short front overhang carry the design vision of the C-X17 concept through to production. 

Boasting Jaguar’s new infotainment system, its most advanced all-wheel drive system and a remarkable range of active safety technologies, the All-New Jaguar F-PACE makes every journey a better, more rewarding experience. 

Exclusively revealed to a room of select key media during a press conference, the All-New Jaguar F-PACE launch was followed by a private evening dynamic reveal held at the Marsa Malaz Kempinski, The Pearl - Doha and attended by some of Qatar’s most notable VIP guests in addition to loyal Jaguar customers. The All-New Jaguar F-PACE was on display at the event, offering guests to a closer look at the outstanding proportions, elegant surfaces and perfect lines which define all Jaguar cars. 

Yann Thepaut, Regional Business Manager for Jaguar Land Rover MENA added: “The All-New Jaguar F-PACE is a performance crossover with outstanding dynamics combining dramatic looks with everyday versatility which I am confident will resonate on an emotional level with our customers both regionally and from around the world. This vehicle has garnered a huge amount of attention globally particularly by setting a Guinness World Record for the largest ever loop-the-loop during the official unveiling in Frankfurt and we are extremely proud to be revealing the All-New F-PACE here in Qatar.” 

The All-New Jaguar F-PACE is now available exclusively at Alfardan Premier Motors showrooms in Qatar with prices starting from QR 211,900.

Background Information

Jaguar Cars

Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for. 

That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. 

Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.

Alfardan Premier Motors

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands. A leader in luxury cars, Alfardan Premier Motors's name has been strongly linked to major happenings in Qatar, a testament to the company's commitment to become a key partner for Qatar.

Alfardan Premier Motors, Land Rover’s and Jaguar exclusive importer in Qatar and market leader among Qatar’s vehicle dealers was established in 1998 and has captured a huge market share of the local market mainly due to its high attention to customer care and satisfaction. With state of art showrooms and a service centre, Alfardan Premier Motors is equipped to handle all requirements of its esteemed customers. 

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