Alfardan Premier Motors Wins the Double at Jaguar Land Rover MENA’s Marketing Awards Night

Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in the State of Qatar has been recognised with two prestigious awards presented during “Jaguar Land Rover MENA’s Annual Retailer Marketing Conference”.

Alfardan Premier Motors received two marketing awards in front of their peers from across the Middle East and North Africa region for the “Best Jaguar Land Rover Event” in 2017/2018 and for the best “Jaguar Land Rover Social Media Content” produced during the past 12 months in the MENA region.

Hussein Adra, Marketing & Customer Relationship Manager for Alfardan Premier Motors, in accepting the awards said: “These awards are recognition for the entire team at Alfardan Premier Motors and the hard work put in to ensure that Jaguar and Land Rover remain the leading prestige brands in Qatar. Marketing through Events and the informed use of Social Media are incredibly powerful tools in the fiercely competitive luxury automotive market and we are proud to have been recognised for our innovative work.”

Dr. Benjamin Trespe, Brand Director, Jaguar Land Rover MENA Region said: “Alfardan Premier Motors has shown its on-going commitment to Jaguar Land Rover in this region and these awards are testament to our strong partnership with them in Qatar. While we are immensely proud of all out dealers throughout the Middle East and North Africa region, it is always incredibly satisfying to recognise those that exceed the rigorous standards we set for our retail partners.”

The award for “Best Event for 2017/2018” was in recognition of Alfardan Premier Motors’ stunning display of vehicles at the Mall of Qatar in March 2018 which gave motoring fans a close up look at their favourite models from the Jaguar and Land Rover family.

Models on display included the award-winning Range Rover Velar, Range Rover Evoque, Land Rover Discovery and Discovery Sport, while Jaguar’s range was represented by an award-winning line up, ranging from the Jaguar F-PACE, Jaguar F-TYPE Coupé, Jaguar’s premium saloon range with the Jaguar XF and Jaguar XE models and the latest compact SUV Jaguar E-PACE.

An extensive range of clothing and merchandise complemented the display and gave visitors a full immersion into the Jaguar and Land Rover lifestyle experience.

This award was judged on its creative approach to the activity, its seamless delivery, the number of leads it generated, its brand exposure and the relevance to the brand.

The prize giving didn’t stop there however, as the award for “Best Social Media Content 2017/2018” was also presented to Alfardan Premier Motors just moments later.

Criteria for this award included quality of content in relation to story and message delivered, images, text and supporting captions and how they relate to Jaguar Land Rover’s brand ethos, the relevance to the local market and the performance of those results.

Alfardan Premier Motors has been a key member of Jaguar Land Rover MENA’s retailer network, not only playing a major role in the growth of the brands in Qatar but also contributing to the overall success of Jaguar Land Rover within the region.