Ali & Sons announces new Audi Showroom for Abu Dhabi

Press release

Published May 26th, 2013 - 05:43 GMT

Audi

With an increase in sales of new Audi cars of over 75 percent in the last two years, Ali & Sons has announced the construction of a new Audi terminal showroom on Abu Dhabi’s Airport Road to meet the increasing demand in the Emirate.

Set in the prestigious Rawdat development, the AED 150 million investment will be an addition to the existing Audi showroom on the Corniche. Together, the two will provide sales points at each end of the city. An existing Audi approved used car outlet and the Audi service center are located in the Mussafah area.

“It was apparent that additional space was needed to cater for the growing demand for Audi in the Emirate. This major investment ensures sustained growth for Audi in Abu Dhabi and will serve customers with a high quality showroom environment, large enough to display the full range of Audi products and provide an excellent level of customer service”, stated Mr. Ahmed Al Dhahry, Managing Director & Vice Chairman of Ali & Sons L.L.C.

The 1,595 sqm space, which complies with Audi’s global, state-of-the-art ‘terminal’ showroom concept, will accommodate up to 21 display cars and office facilities. A dedicated area for Audi exclusive customisation, a car configuration lounge, an exclusive Audi café for customers and dedicated parking spaces for up to 39 vehicles will create a customer service experience worthy of the Audi brand.

Managing Director of Audi Middle East, Trevor Hill, was present at the groundbreaking of the new structure: “With this project Ali & Sons has made a strong commitment to the business and our customers. Capacity and quality is our focus for the Middle East for 2013 and it’s great to see that come to life here in Abu Dhabi.”

The new Audi terminal Abu Dhabi is set to open end of 2014 / beginning of 2015.

Background Information

Ali & Sons Co.

Ali & Sons Holding LLC is a pioneering force that has been instrumental in shaping the direction and development of the UAE’s economy through its diverse, dynamic and high-end offerings.

Since its establishment. Ali & Sons has remained determined to deliver innovative solutions, modern and original products and services with technologically advanced resources that enable sustainable and positive outcomes.

The multi-faceted conglomerate holds a solid presence across a vast scope of sectors which include Automotive, Oil & Gas, Contracting, Commercial, Marine Engineering, Retail, Property Management, Tourism, Manufacturing and Healthcare.

The group is aligned with some of the globe’s most prestigious and sought-after brands such as Porsche, Audi, Volkswagen and Skoda. In parallel, the company has founded several of its own highly successful brands including Amwaj Jewellery, Awazen Medical Center, Ali & Sons Real Estate and Eurostar Rent A Car.

Company Profile

Audi

Audi is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966.

Currently, Audi's sales are growing strongly in Europe. Its 2007 worldwide sales have been released as 964,151 vehicles sold - a record for the brand. In 2008, Audi has achieved the 13th record year in a row passing the 1 million unit mark with 1,003,400 sold units.