Ali & Sons Co LLC begins development of new Volkswagen showroom in Rawdhat, Abu Dhabi

Press release

Published October 29th, 2014 - 04:15 GMT

Al Bawaba

Ali & Sons Co. LLC, the official distributor of Volkswagen in Abu Dhabi, today broke ground on the development of a new state-of-the-art Volkswagen showroom in Rawdhat, Abu Dhabi at a ceremony attended by executives including, Mr Ahmed Al Dhaheri, Chairman of Ali & Sons Co LLC, Ammar Johmani, General Manager of Volkswagen Ali & Sons, and Thomas Milz, Managing Director of Volkswagen Middle East.

The new showroom spanning over 16,000 sq. ft. in a two-story development will feature ultra-modern architecture with up to 25 vehicles on display across both levels, and will be located opposite the new Al Noor Hospital on Airport Road.

Mr Ahmed Al Dhaheri, Chairman of Ali & Sons Co LLC, commenting on the ground-breaking said, “The decision to expand our retail offering in this prime location underscores our commitment to our customers and comes in direct response to the increased demand for our products and services that we have witnessed. We firmly believe in delivering Service Excellence to our discerning customers and to do this, we must have the right environment. Our new showroom will feature modern facilities and be equipped with the latest technologies to deliver the highest level of sales and after-sales experience. ”

The new showroom, which is scheduled to open in the latter part of 2016 represents a significant investment of over AED 105 million as Volkswagen Ali & Sons Co LLC expands its presence in the United Arab Emirates. The new development is a continuation of its recent showroom and service centre, expansion and renovation in both Al Ain and Mussafah.

Thomas Milz, Managing Director of Volkswagen Middle East added, “Coupled with our on-going expansion region wide, the United Arab Emirates’ capital is a significant market for Volkswagen. We would like to thank our business partners, Ali & Sons Co LLC for their on-going dedication and investment ensuring the Volkswagen brand can continue to build on its goal to achieve the highest levels of customer satisfaction in sales and after-sales through the development of world-class facilities.”

Ali & Sons Co LLC, which joined the Volkswagen Middle East retail network in 1987 has enjoyed on-going success in the heart of the United Arab Emirates capital. The new showroom will offer an unparalleled customer experience, as Volkswagen expands its retail network of showrooms and service centres throughout the Emirate.

Background Information

Volkswagen Middle East

Volkswagen’s relationship with the Middle East dates back to when the first Beetle was sold here many years ago. Since then, the brand has witnessed an exponential expansion. In 2005 Volkswagen, Europe’s largest car manufacturer, confirmed its commitment to its customers and partners in the region with the opening of the Volkswagen Middle East Regional Office based in Dubai, United Arab Emirates. This initiative has allowed the brand to introduce a wider variety of Volkswagen models to the region and strengthen their dedication to their patrons.

Company Profile

Ali & Sons Co.

Ali & Sons Holding LLC is a pioneering force that has been instrumental in shaping the direction and development of the UAE’s economy through its diverse, dynamic and high-end offerings.

Since its establishment. Ali & Sons has remained determined to deliver innovative solutions, modern and original products and services with technologically advanced resources that enable sustainable and positive outcomes.

The multi-faceted conglomerate holds a solid presence across a vast scope of sectors which include Automotive, Oil & Gas, Contracting, Commercial, Marine Engineering, Retail, Property Management, Tourism, Manufacturing and Healthcare.

The group is aligned with some of the globe’s most prestigious and sought-after brands such as Porsche, Audi, Volkswagen and Skoda. In parallel, the company has founded several of its own highly successful brands including Amwaj Jewellery, Awazen Medical Center, Ali & Sons Real Estate and Eurostar Rent A Car.