All-Access, All-Electric and Now Streaming: Feature-Length Documentary Chronicles the GMC Hummer EV’s Origin Story

Press release
Published April 5th, 2022 - 06:03 GMT
All-Access, All-Electric and Now Streaming: Feature-Length Documentary Chronicles the GMC Hummer EV’s Origin Story
“REVOLUTION: GMC HUMMER EV” which follows the team tasked with bringing the HUMMER EV to life is now streaming on GMC’s YouTube channel
Following its premier in the US, the “REVOLUTION: GMC HUMMER EV” documentary is now streaming on GMC’s YouTube channel.

Following its premier in the US, the “REVOLUTION: GMC HUMMER EV” documentary is now streaming on GMC’s YouTube channel. Grab the popcorn and settle in, as the documentary brings to life the development of the all-electric supertruck in never-before-seen footage. 

The 60-minute documentary follows the hand-selected team from General Motors who helped bring to life the company’s first all-electric pickup in record time; just over two years. Thanks to the documentary crew’s unfettered access, viewers can now get behind-the-scenes on key moments in the development of the GMC HUMMMER EV – from inception to start of production.

“Our goal was to upend what an electric vehicle is capable of and push the boundaries from 100 years of vehicle development experience,” said Executive Chief Engineer Josh Tavel. “This documentary captures the soul of a team capable of incredible innovation and resilience. Their learnings are laying the foundation of vehicle development for decades to come.”

GMC selected Detroit-based WTP Pictures and Hiatus Post to produce the film with director Sean King O’Grady bringing the team’s journey to life. Join the team in the freezing temperatures of Michigan’s Upper Peninsula as they push the limits of the HUMMER EV on snow and ice. Then, head to the scorching heat of Moab, Utah as the team crosses the desert and steep red rocks to fine-tune the truck’s off-road capability. Along the way, viewers will dive deeper into GM’s testing and development facilities – previously unseen by the public – including the storied halls of the GM Design building at the Global Technical Center in Warren, Michigan and the company’s intense proving grounds in Milford, Michigan and Yuma, Arizona.

The documentary also captures the build-out and retooling of Factory ZERO Detroit-Hamtramck assembly plant and showcases the development of GM’s Ultium Platform, a dedicated EV architecture and propulsion system that is flexible for application in nearly every type of vehicle. Alongside the 2022 GMC HUMMER EV, this trifecta reinforces GM’s commitment to an all-electric future. 

“What we discovered when we started capturing this process was far more fascinating than what we could have hoped for. We witnessed GM’s first major entry into perhaps the greatest transformation of the auto industry in nearly a century, being executed by a bold and passionate team who inspired us more each day, giving us unfettered access to every step of this incredible journey,” said O’Grady.

“Throughout the film, we incorporated imagery of the GMC HUMMER EV being fine-tuned and tested across a variety of rugged terrains and cutting-edge industrial settings,” said Jesse Ford, founder of WTP Pictures and producer of the film. “We’re excited to show audiences how hobbies and experiences inspired real world features like CrabWalk.”

The 2022 GMC HUMMER EV is the first all-electric vehicle in GMC’s portfolio and features revolutionary architecture that delivers unprecedented off-road capability and on-road performance. Throughout the documentary, viewers can see how the team developed the industry-first innovations, including CrabWalk, a  segment-exclusive technology, and the revolutionary Watts to Freedom launch control mode. 

Production of the 2022 HUMMER EV Pickup began in late 2021 at GM’s Factory ZERO Detroit-Hamtramck Assembly Center – a 40-year-old facility revamped by a $2.2-billion investment dedicated to GM’s all-electric future. 

GMC’s electric lineup will expand with the 2024 HUMMER EV SUV, which will go into production at Factory ZERO in early 2023. 

Background Information


Built on the philosophy of ‘We are Professional Grade’, which celebrates GMC vehicles and customers - people who passionately live life to a higher standard - GMC has manufactured pickups since 1902. With a rich heritage in the Middle East that spans more than 115 years, the brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.

Check out our PR service

Signal PressWire is the world’s largest independent Middle East PR distribution service.


Sign up to our newsletter for exclusive updates and enhanced content