Aptec’s CEO joins Microsoft Distribution Partner Advisory Council (DPAC)

Press release
Published December 14th, 2011 - 07:27 GMT

Aptec Holdings, one of the largest technology Value-Added Distributors in the Middle East and North Africa, announced today that Dr Ali Baghdadi, CEO and President of Aptec Group, attended the session of Microsoft Distribution Partner Advisory Council (DPAC) which took place in Seattle, USA, in November 15th, 2011.

Microsoft Distribution Partner Advisory Council is an ongoing, strategic business forum between the executive leadership of Microsoft and a select number of authorized Microsoft distributors with strong local or regional presence. The Advisory Council is comprised of 25 Distribution Executives within Microsoft’s global distributor partner community and reflects the geographical and market diversity of Microsoft distribution ecosystem. Agendas of the Advisory Council’s meetings are member-driven and focus on strategic and mutually-relevant topics, including Microsoft distribution business strategy development, channel sales program enhancements and investment plans, Microsoft product strategies, cloud computing, field engagement and other. Microsoft DPAC sessions take place twice a year in different parts of the world.

Earlier this year Microsoft Corporation had extended a formal invitation to Dr. A. Ali Baghdadi to participate in the global Microsoft Distribution Partner Advisory Council (DPAC) representing the Middle East. Dr. Ali Baghdadi, CEO and President of Aptec Group, commented after attending the November Advisory Council: “I am delighted to have participated in the Microsoft Distribution Partner Advisory Council. Given our involvement in the distribution of traditional license and OEM products as well as being a VAD and our recent appointment as a Cloud distributor, I had a chance to share issues and experiences of the channel in the Middle East and Africa. This is a win- win- win scenario for Microsoft, distributors and resellers.” “The meeting was very productive as Microsoft has dedicated highly experienced senior directors to the benefit of World Wide Distribution. The aim of the meeting was to increase the efficiency of Microsoft’s relationship with the channel and to enhance its profitability. Managing Cloud based services, rebate programs, channel tools and World Wide pricing were some of the topics discussed during the sessions,” – he added when sharing his feedback about the DPAC session. Dr Ali Baghdadi has mentioned also he is looking forward for next meeting of DPAC which will be held in London next March/ April. 

Pierre Nel, MEA SMB & Distribution Lead at Microsoft Corporation said: “We would like to congratulate Aptec on their nomination to join the global Microsoft Distribution Partner Advisory Council. We are excited to further strengthen our business relationship with Aptec and work together to combine efforts to grow distribution and channel business in the region. “

Aptec Holdings is a Microsoft authorized distributor in Middle East and North Africa since 1994. Current distribution agreement with Microsoft includes all GCC countries (including Saudi Arabia), Egypt and Lebanon as authorized territories for distribution. Aptec received Microsoft VAD and Microsoft Cloud Distributor statuses, the first in the region among all distributors, earlier this year and is currently focusing on implementation of its aggressive Go-to-market strategy by recruiting, enabling and educating channel partners on new Microsoft solutions.

Background Information


APTEC is a leading focused broad line distributor, with a clear vision to provide resellers in the Middle East, Turkey, Africa and Commonwealth of Independent States with a one-stop-shop for a complete range of leading IT and telecommunications products and services.

The group is distributing top industry brands covering Services, Networking, Software, Hardware, PC Components and Telecommunication products. More than 400 employees and 5 subsidiaries and locations in the UAE, Saudi Arabia, Kuwait, Egypt, Lebanon and Turkey, are serving the emerging core markets of the region.

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