Aroma Studios Handles Post-production Services For Amira And Amar 14 At El Gouna Film Festival

Aroma Studios shall take part in the upcoming edition of El Gouna Film Festival (October 14th to 22nd), where it offers its post-production services to Mohamed Diab’s film Amira, and Hadi El Bagoury’s Amar 14. Both films will land their Arab world premiere at the festival.

Competing at the festival’s Feature Narrative Competition, Amira is directed by Mohamed Diab, and features a stellar Pan-Arab cast, including Saba Mubarak, Ali Suliman, and Tara Abboud, who lands her first cinematic leading role as Amira, as well as Kais Nashif and Waleed Zuaiter. The film is written by the trio Mohamed, Khaled, and Sherine Diab and edited by Ahmed Hafez who previously worked with Mohamed Diab on his film Clash.

Amira won three awards at the 78th Venice International Film Festival, where it landed its world premiere at the Orizzonti competition. The awards are Lanterna Magica Award, presented by Cinecircoli Giovanili Socioculturali (CGS), Enrico Fulchignoni Award, presented by Conseil International du Cinéma, de la Télévision et de la Communication Audiovisuelle (CICT-UNESCO), and 10th INTERFILM Award for Promoting Interreligious Dialogue.

Directed by Hadi El Bagoury, Amar 14 is headlined by a stellar cast of stars, including Khaled Al-Nabawy, Shereen Reda, Ahmed Hatem, Ahmed Malek, Ghada Adel, Ahmed El Fishawy, Yasmin Raeis, Asma Abo Elyazeid, Bayoumi Fouad, Mohamed Goma, May Elghety, Khaled Anwar, and Mohamed Alaa.

With the full moon rising, the film follows various romantic stories that struggle to thrive against the social pressures and taboos they face, while challenging the power of the full moon.

Founded in 2001 by Egyptian producer Tamer Mortada, Aroma is a leading post-production house and design solutions, provider. It offers a wide variety of services including films, advertisements, music videos, and television programs. Additionally, it designs audio-visual identities for TV channels, for which it awarded over 15 international awards. With the growth of its business, Aroma has opened new branches in Dubai Studio City, Dubai; twofour54, Abu Dhabi and Riyadh, KSA. Currently, the company includes over 300 employees, including over 200 artists working in different fields.

Since its establishment in 2014, Aroma Studios has specialized in TV production. After the success of its Ramadan TV series, Al-Sayyad (The Hunter), the company presented TV series: Le’bet Ebles (The Devil Game) and Zarf Aswad (The Black Envelope), in 2015; El Khoroug (The Exit), in 2016; Ekhtyar Egbari (Mandatory Choice), in 2017 and Amr Wake'a (Matter of Fact), in 2018. In 2021, it produced its most recent TV series; Iila Ana and Tah’ee’ (Investigation).

Furthermore, Aroma offered graphics and post-production services to some of the most popular regional and international works. These works include two of Netflix’s original works; Egyptian series Ma Waraa’ Al Tabee’a (Paranormal Activity) in 2020 and American series Cypher (2021), in addition to Shahid.net’s original series Fi Kol Osbu’ Yowm Goma’a (Every Week Has A Friday) and blockbusters: El Feel El Azraq (Blue Elephant) in 2014, Turab el Mass (Diamond Dust) in 2018, Lees Baghdad (The Thief of Baghdad) in 2020, and Mousa (2021). Also, Aroma has provided services to El Aref (The Knower), which topped the Egyptian box office in 2021.