Experience incredible innovation and endless possibilities with the latest ASUS Notebooks

Press release
Published April 26th, 2012 - 04:49 GMT

ASUS enhanced the standard of notebook by delivering a greater user experience with the latest unveiling of its new notebook. This new innovation raised the industry standard for portable PCs with an array of innovative notebooks – in sync to a whole new user experience – focusing on aesthetic Beauty, Sound, Touch and Cloud service, all part of the core element of ASUS design thinking DNA in delivering customers’ happiness. 

“It is our goal to create and deliver happiness to all of our customers and it is a commitment that can never be compromised,” said Jerry Shen, CEO of ASUS. 

Accompanying Jerry to the latest unveiling was S.Y. Hsu, corporate vice president and general manager of notebook business group, who provided the audience with an extensive presentation of the new ASUS notebook and all of its mixtures of Beauty, Sound, Touch, IOIC (Instant On-Instant Connect) and Cloud.  


ASUS delivers incredible beauty through its designs. “Premium Perception” is the core design concept of ASUS notebooks this year.  Each notebook is developed with two goals  in mind and that is to be unique and elegant.  Only through closer inspection would users be captivated by the attention to detail penned by ASUS designers. 


ASUS recognizes the importance audio plays in consumers’ daily lives and have taken steps to ensure all ASUS notebooks feature the ASUS proprietary SonicMaster sound technology which was co- developed with B&O ICEpower®. SonicMaster technology brings notebook audio to life, with a combination of fine-tuned software along with superior speakers and oversized resonance chambers. SonicMaster delivers a crystal-clear, yet deep with a richness of bass sound playing across a wider range to ensure the purest audio from a portable PC. 


For better user experience of notebook input interface, ASUS enlarge the touchpad and provide more smooth multi-gesture when scroll, swipe, rotate, zoom in & out. More gesture functions are available with this new touchpad solution created by ASUS Magic Touch team. 

IOIC (Instant On, Instant Connect)

ASUS provide the best instant on, instant connect solution through 2 seconds resume and up to 2 weeks standby time. ASUS will provide Instant Connect Link (IC link). It is a solution which includes an app and a cable to share the internet from your smartphone instantaneously. 


ASUS cloud service will provide the most convenient cloud service for customers, easily storing, sharing, and syncing up all the data. With the MyBitCast App, users can quickly sync the notes, photos and audio recording data to various devices at once. 


Selected models will come with IPS panel with 1080p FHD resolution.  The addition of the ASUS SuperBatt technology extends the overall lifespan of the battery by three times than the regular batteries. All of these features go to show that ASUS would never compromise when it comes to fulfilling customers’ happiness, and it remains our top priority. 

ASUS showcases the entire line of innovative X, K, N, G Series notebooks and the ZENBOOK Prime series all features the Beauty, Sound, Touch, IOIC and Cloud experience. ASUS notebook aims to deliver a satisfying user experience while ensuring incredible innovative solutions that offer endless possibilities.

Background Information


ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We're always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.

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