Audemars Piguet and Ahmed Seddiqi & Sons launch the latest novelty for women: Millenary collection

Press release
Published September 15th, 2015 - 10:12 GMT

In partnership with the Middle East’s largest Swiss watch retailer Ahmed Seddiqi & Sons, the oldest fine family owned watchmaking manufacturer, Audemars Piguet, presents to the region for the first time its latest novelty for women – the 2015 Millenary collection.

Three years in the making, the new Millenary collection is reliable, expertly crafted and beautiful to wear - perfectly complementing the style of the Audemars Piguet woman.  Inspired by  modern culture, the intricate design of this beautifully engineered timepiece reflects the balance achieved when old-world meets contemporary artisanship. 

The piece features a new hand-wound Manufacture calibre 5201 that has been conceived to perfectly fit the intriguing 18-carat pink gold and white gold oval case shape with a jeweled crown and a diamond setting, that ergonomically follows the curves of the wrist with a choice of shimmering brown, pearly dark grey or beige alligator strap.  Inside is a white mother-of-pearl disc printed with roman numerals with an open-design movement revealing the balance wheel, also known as the beating heart of the watch.  The new Millenary has been well and truly created from the inside out.

Audemars Piguet has been crafting complicated watches for women for more than 130 years and has proved to be the exception to the rule by combining watchmaking excellence with enticing aesthetics.

The launch of the new Audemars Piguet Millenary collection in 2015 celebrates the 20th year of this unique oval women’s watch design.  Embodying the bold spirit of independence and female empowerment of the brand, the latest novelty reveals the complexity of the Audemars Piguet woman.

Presented in three styles - each featuring a unique case, dial and strap, Audemars Piguet Millenary collection is available at Audemars Piguet boutiques and select Ahmed Seddiqi & Sons stores.  For more information, please visit:

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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