Audemars Piguet launches the New Royal Oak perpetual calendar in the most classic of case materials

Press release
Published December 13th, 2015 - 07:33 GMT
Ahmed Seddiqi & Sons
Ahmed Seddiqi & Sons

the Royal Oak was the first luxury watch to treat stainless steel, and meticulously craft, polish and decorate it, like a precious metal. Using steel in such a manner was a risk, yet ultimately a game-changing triumph. The revolution it launched opened a new and extremely creative chapter for Audemars Piguet, during which it explored traditional and unconventional materials in great depth: platinum, carbon, alacrite, bronze, rubber, ceramic, titanium, tantalum and more.

Now Audemars Piguet breaks the rules again by returning luxury watchmaking to its most elemental material: yellow gold, the universal emblem of indestructible beauty, energy and light. Since man first learned how to extract it from the earth, yellow gold has not just symbolised wealth and power. It has been its source. For centuries, too, much of the alchemical magic of watchmaking has been held in its warm, eternal embrace.

The new Royal Oak Perpetual Calendar celebrates the timeless allure of yellow gold by combining it with the most classic and romantic complication.

On the “Grande Tapisserie” decorated dials — a subtle pattern of three-dimensional squares— the traditional displays of a perpetual calendar timepiece are given pride of place: day, month and date are displayed at nine, noon and three o’clock. The essential leap year indication, an Audemars Piguet innovation first introduced to wristwatch design in 1955, takes centre stage at noon. An astronomical moon finds it place at six o’clock, and the week of the year is displayed on the dial’s outer chapter ring, adding yet another layer of time measurement.

Housed in the perpetual beauty of yellow gold, the self-winding watch’s new calibre 5134 is fully visible through the glareproof sapphire crystal caseback, but the warm, natural glow of precious gold has been brought fully to the fore. Calibre 5134 is based on its predecessor, calibre 2120, however it has been enlarged to perfectly fit the updated 41mm case size.

Part of the inspiration for this new edition is the first Royal Oak Perpetual Calendar (reference 5554, later renamed 25554), designed by Jacqueline Dimier in 1984. Of the 279 pieces in that original launch, 229 were sumptuously cased in yellow gold.

Audacious and visionary, the 2016 Royal Oak Perpetual Calendar leads luxury watchmaking back to the rarest, more cherished prize: yellow gold, as brilliant and warm as the sun.

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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