Babies “R” Us gets ‘Truly Scrumptious’ with Heidi Klum apparel

Babies “R” Us department at Toys “R” Us is all set to thrill fashion savvy moms with the launch of the Truly Scrumptious collection designed by Heidi Klum. 

The Truly Scrumptious collection, designed exclusively for Babies “R” Us and available across all Toys “R” Us stores in the UAE, is distinctive, fresh, fun and blends cool and comfortable styles with quality fabrics that are easy to care for. 

This magical collection includes layette (in sizes newborn to 12 months), playette (sizes newborn to 24 months) and toddler fashion (sizes 2 years to 5 years) ranging from AED 25 to AED 89. Mums can create their own unique styles for their little ones by mixing and matching, floral print dresses and striped leggings in bright hues, colourful t-shirts and cool jeans and stylish footwear. The adorable collection also includes cute and comfortable bodysuits, bibs, socks and plenty more. 

Troy Zunckel, General Manager, Toys “R” Us said: “Heidi Klum, the world-renowned fashion icon and mom of four is representative of the thousands of mothers who shop with Babies “R” Us for the coolest mom must-haves, newest apparel and the latest gear. We are confident that the addition of this trend-right collection to our growing assortment of differentiated products will thrill UAE’s fashion conscious parents.” 

Customers can log on to the Toys “R” Us and Babies “R” Us Facebook page to view the engaging online look book specially created for the launch of this collection.