Babyshop announces five year investment pipeline of AED250 Million per year

Press release
Published September 26th, 2011 - 09:16 GMT
Babyshop Stores
Babyshop Stores

Babyshop, the region’s leading children’s retail concept and a destination store for children's products, has announced it will invest AED250 million per year for the next five years towards increasing its retail footprint across the Middle East and North Africa (MENA) region.

The brand plans to add 33 new outlets to its global portfolio increasing its retail space by 250,000 sq ft by mid-2012. The expansion includes five new stores in its UAE portfolio adding 70,000 sq ft of retail space as well as two new stores in Kenya.

Established in Bahrain in 1973, the concept currently occupies over 1.8 million sq ft of retail area, with 133 stores across the Middle East and North Africa (MENA). In the UAE, Babyshop has been in operations for over 20 years and has 27 stores in the country. The launch of Babyshop laid the foundation for the Landmark Group, which is today the region’s leading retail and hospitality conglomerate.

Babyshop is the one-stop-shop for all children’s’ needs including fashion clothing, baby basics, safety and hygiene products, nursery furniture and toys. It caters to newborn babies, toddlers and children up to 16 years. Babyshop believes in facilitating a holistic growing experience to children in their daily lives and provide a comprehensive product range at reasonable prices.

Vinod Talreja, CEO, Babyshop, said: “Babyshop has evolved as a brand over the past 37 years. It has garnered the continued patronage of its consumers with its consistent delivery of value to every life it touched. It has been our endeavour to provide a wide product range that offers unmatched product quality to our patrons. As we expand our network, we pledge ourselves to provide a consistent lifestyle experience to our patrons.”

Babyshop pioneered the cause of child safety and has championed a region-wide awareness drive through a holistic approach over the past seven years. Its efforts have been recognised by several regulatory authorities and nodal organisations.

Rahul Saxena, Head of Marketing, Babyshop, said: “Babyshop aims to provide great quality merchandise to children throughout their growing years, while offering strong value-for-money. We have constantly attempted to evolve as a brand, by building more touch-points for our customers through activating several experiential tools. Our latest UAE-wide campaign to search the next ‘Babyshop Star’ is a prime example of this approach.”

Babyshop is a leader in the niche segment with every category of product available to meet the multi-faceted needs of children. The company complies with the highest quality standards to ensure all its products are child-safe. 

Background Information


Founded over 30 years ago with a single store in Bahrain, today, we continue to grow steadily.

We know you want the best for your little ones so we’re here to offer you top quality products at fabulous value for your money. Alongside our own well-loved ranges Juniors, Giggles and Eligo, we are proud to stock an unbeatable array of top international brands, including Lee Cooper, Barbie, Disney, Graco, Ferrari, Maclaren, Maui and Sons, Fisher Price and Little Tikes, giving you so much to choose from.

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