Backseat Battles: Kids Driving Their Parents to Distraction – and Danger on the Roads, Nissan Reveals
More than six in 10 European parents (63%) admit they struggle to fully concentrate on the road when their children are misbehaving in the car. But even more worrying is that nearly one in three adults (29%) reveal they know they’re less safe behind the wheel as a result, according to new research conducted by Nissan. Parents say the level of distraction means they’ve taken their eyes off the road and their hands off the steering wheel. They also say they’ve run through red traffic lights, forgotten to indicate, braked suddenly, swerved into the next lane, and even been forced to stop the car completely. As a result, parents are increasingly turning to in-car technology in the quest to keep the whole family safe on the road. The research highlighted that avoiding distractions is one of the biggest concerns for parents when choosing which car to buy, with one in three (34%) saying they would actively look for driving assistance systems when choosing their next car. These could be automatic emergency braking, lane departure warning and adaptive cruise control. Crying and screaming tantrums top the list of kids’ misbehaviour (65%), followed by backseat battles between siblings or friends (58%), kicking the back of the driver’s seat (49%), undoing their seat belts (43%) and throwing toys around the car’s cabin (39%). It is no surprise that, as a result, parents say they regularly feel stressed and anxious when their kids are in the car. They admit they can arrive at their destination either late or in a bad mood, having had a fight with their partner or even experienced road rage incidents with other drivers. Many reveal they’re taking desperate measures to reduce the danger and distraction caused by driving with kids – 15% of adults completely avoid using motorways or busy roads when their kids are in the car, while others distract them with tablets or smartphones (37%), toys (41%) or sing-along music (53%) or keep them quiet with sweets (22%). Jean-Philippe Roux, general manager, crossovers, Nissan Europe, said: “Any parent knows that family outings aren’t always straightforward. The smallest passengers often bring the biggest surprises when you’re trying to concentrate on the road, which can create a stressful time for the parent behind the wheel. “Driving safely and staying focused should always be the driver’s main priority, and there’s no substitute for this. However, knowing your car is fitted with technology that can predict and prevent potentially dangerous situations can help create an overall feeling of calm at the wheel. This, in turn helps drivers keep their focus firmly on the road ahead.” Nissan’s most advanced driver assistance technology, ProPILOT, is one solution for a less stessfulstressful, more enjoyable driving experience. ProPILOT enhances the driver’s control and confidence by assisting with steering, acceleration and braking. It works in a single lane on motorways and is optimised for low-speed congestion and high-speed cruising. Designed to reduce fatigue and stress in everyday driving situations, ProPILOT can help improve safety. It is a ‘hands-on, eyes-on’ technology and the driver remains in control and responsible for the vehicle. ProPILOT is available now on the Nissan LEAF electric vehicle and will be available on Nissan’s pioneering crossovers – the Qashqai and X-Trail – later this year. Other available technologies include Intelligent Emergency Braking helps to avoid and minimise the impact of a collision. In congested streets and tight car parks, the Nissan Qashqai’s Intelligent Around View Monitor and Rear Cross Traffic Alert provide added reassurance when parking and reversing, warning the driver of moving objects around and behind the vehicle.
Notes to editors A total of 5,000 parents participated, all of whom held a valid driving licence when the survey was conducted
Kids and in-car stress – the facts • Parents spend an average of 2 hours and 54 minutes in the car with their children each week, the equivalent of over 6 days every year • One in five parents (20%) said their kids’ behaviour is at its worst in the car, ahead of getting dressed for school (11%), supermarket trips (17%) or bed time (12%) • Mums (67%) find it harder to concentrate when driving with misbehaving kids in the back compared to (57%) of dads • Mums are far more likely to delegate the driving because of their kids’ behaviour – 24% said they’d handed over the keys to someone else, compared to 12% of dads
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.
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