Bank Al Etihad Announces Launch of Accelerate SME Jordan
Bank al Etihad, in collaboration with Thomson Reuters, has announced the launch of Accelerate SME Jordan, a digital platform that serves as the single gateway to the SME ecosystem in the country. It provides startups and SMEs with access to the most comprehensive source of business resources, services and funding solutions and is designed to help organizations reach their business goals.
Accelerate SME Jordan is free to join. Startups, entrepreneurs and business owners can freely access resources including relevant news, industry insights and intelligence for the Jordanian market, in addition to a selection of business tools, templates and advice guides. The platform also provides a curated marketplace of discounted business services tailored for SMEs as well as funding solutions from Bank al Etihad. Being a digital platform, Accelerate SME Jordan offers its users an online community hub to network with other business owners and entrepreneurs. Additionally, the platform allows users to measure their company’s financial health and benchmark it against their peers with the portal’s Trust Rating.
Accelerate SME Jordan was designed to address the challenges facing the SME sector in the Kingdom, namely how aspiring entrepreneurs struggle with setting up a new business, getting access to funding for expansion, growing their business and winning new customers. SMEs are considered the backbone of Jordan’s economy, whereby they constitute around 95% of the national economy and employ nearly 70% of the private sector's workforce.
“Bank al Etihad has always been committed to enhancing its position as the ideal financial partner and number one supporter of entrepreneurs and SMEs on the fast-track to sustainable growth,” said Nadia Al Saeed, CEO, Bank al Etihad. “We believe in supporting and celebrating the Kingdom’s brightest minds, innovative startups and the visionary business leaders of tomorrow.”
“We recognize that today’s SMEs and entrepreneurs are the success stories of the future,” noted Nadim Najjar, Managing Director, MENA Thomson Reuters. “We want to leverage our capabilities and partnerships with leading organizations to help support the SME ecosystem.”
In turn, Tina Ghanem, Head of Accelerate SME, Thomson Reuters, said, “We are very excited to partner with Bank al Etihad, a trailblazer for Jordanian SMEs. We know that through this partnership, Accelerate SME Jordan can help connect and support the vibrant startup ecosystem in Jordan.”
Bank al Etihad
Bank al Etihad was founded in 1978 as a public shareholding company, and has been moving steadily towards boosting its financial status and profitability.
The Bank continues to implement its calculated strategy of client base expansion, risk diversification through widening its range of services and targeting groups from both the retail and corporate sectors.
The Bank attracts a qualified team of young Jordanian professionals and combines a team of experts working relentlessly to further enhance the Bank’s overall achievements, striving for more progress and prosperity to achieve the Bank’s ambitious objectives for the coming years.