Barclays to support women entrepreneurship in rural Abu Dhabi areas

Press release
Published March 30th, 2016 - 11:18 GMT
Makram Azar, Chairman of Banking for Europe, Middle East and Africa
Makram Azar, Chairman of Banking for Europe, Middle East and Africa

As part of its continuous commitment to supporting the local community with a special focus on women, Barclays announced today the launch of the Women Entrepreneur Support Project (WESP), which aims at supporting women in Abu Dhabi’s rural areas.

The programme, which is launched in collaboration with Positive Planet, an international non-profit organisation that focuses on developing underprivileged societies, in addition to the support of the Khalifa Fund for Enterprise Development and Emirates Foundation, focuses on a number of areas of interest to women in select areas across the Emirate of Abu Dhabi.

The programme includes a series of free-of-charge training workshops that focus on developing and enhancing the entrepreneurial and business management skills of participating women. The workshops will be provided by a team of experts from Barclays and Positive Planet and shall be based on the results of a purpose-designed survey that captured women entrepreneurs’ areas of development and skill requirements. The survey was conducted on a sample of women entrepreneurs who have small projects, often home based handcrafts and women who are planning to start a project. The sample was randomly chosen from a pool of members of Sougha, one of Khalifa Fund’s programs that targets the women in rural areas, and volunteers from Emirates Foundation’s, Takatof, helped complete the survey. 

Commenting on the launch of the initiative, Makram Azar, Chairman of Banking for Europe, Middle East and Africa and Chairman of Barclays Plc MENA, said: “At Barclays, we give a high priority to citizenship and giving back to the local communities in which we live and work in. By partnering with Positive Planet, Khalifa Fund and Emirates Foundation to launch the Women Entrepreneur Support Project, we aim to support women in rural areas and provide them with the necessary skill set to successfully establish and grow their businesses”. 

Jacques Attali, President of Positive Planet said: “We are honoured to be partnering with Barclays and other NGOs on such an impactful project to support women who are unable to access the required resources to launch their own projects. Throughout this programme, we will take all necessary measures to ensure that the workshops comply with all the traditions and values of the United Arab Emirates. We would like to take this opportunity to encourage all women who are interested in participating to contact us in order to receive more information.” 

WESP is focused on women entrepreneurs in rural areas who have productive projects, including start-ups, and those who aspire to launch their own businesses. The workshops will cover a number of topics, such as financial management, marketing and project management, in order to develop the participants’ business management skills and empower them to run their own projects and increase their income.

Background Information

Barclays Capital

Barclays Capital is the investment banking division of Barclays Bank PLC. With a distinctive business model, Barclays Capital provides large corporate, government and institutional clients with a full spectrum of solutions to their strategic advisory, financing and risk management needs.

Barclays Capital has offices around the world, employs 25,000 people and has the global reach, advisory services and distribution power to meet the needs of issuers and investors worldwide.

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