Baskin-Robbins Celebrates the Opening of Its 500th Store in Saudi Arabia

Press release
Published November 6th, 2017 - 06:59 GMT
Baskin-Robbins opens its 500th store in Saudi Arabia.
Baskin-Robbins opens its 500th store in Saudi Arabia.

Galadari Ice Cream Company Ltd (GICC), master franchisee for Baskin-Robbins in the Middle East, and its subsidiary Jumeirah Trading Company Ltd (JTCL), along with Dunkin’ Brands, parent company of Baskin-Robbins and Dunkin’ Donuts, today celebrated a landmark occasion with the opening of its 500th store in Saudi Arabia.

The event, which took place at its 500th location in Dammam, was attended by a large number of senior representatives from the companies, including Bill Mitchell, President of Dunkin’ Brands International, Mohammed Yahya Kazi, Executive Committee - Board of Directors of Galadari Brothers, John Varughese, Vice President of Dunkin’ Brands International, Shabeer Shah, General Manager of Galadari Ice Cream Company Limited and Osama Saleh M. Yadkar – Deputy General Manager- Administration- JTCL.

Speaking at the occasion, Bill Mitchell highlighted Dunkin’ Brands’ commitment to the KSA and the region as a whole. “Our history in the KSA goes back more than 35 years when we opened the first Baskin-Robbins store in Riyadh back in 1982. Since that time, the Baskin-Robbins brand has grown into a local favorite that today proudly stands as KSA’s largest quick-service restaurant brand.”

Bill Mitchell further added, “The Baskin-Robbins brand spans generations of Saudis. People who used to come to our stores as kids now bring their own children to enjoy our wide range of delicious flavors. We remain committed to our strategy of product and service innovation and commitment to the local community for the generations to come.”

Mohammed Yahya Kazi said, “The ice cream industry in the KSA has gone from strength to strength, achieving an annual growth rate of 6%. We are growing along with the industry at a comparable rate.”

Saudis represent more than 80% of Baskin-Robbins’ customers, Osama Saleh M. Yadkar noted. He went on to add that the company has focused on increasing its customer reach by opening outlets in new geographic regions and introduced the concept of neighborhood stores across the KSA, offering convenient services such as home delivery, and entering into tie-ups with reputed local aggregators.

As part of its commitment to local economic development, JTCL also adopted an ambitious Saudization policy to recruit and develop local talent, from frontline staff to senior executive management. To date, the company has hired over 37% Saudi staff. It has also been an active partner of the Disabled Children Association since 2012. 

GICC currently operates more than 800 stores across GCC. It is also a joint venture partner with Dunkin’ Brands for the Baskin-Robbins business in Australia where there are currently more than 80 locations.

Baskin-Robbins currently has more than 7,900 restaurants in 52 countries around the world. 

Background Information

Baskin-Robbins

Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies.

 

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