To be amazed, and filled with wonder!

Press release
Published October 20th, 2011 - 06:54 GMT

Al Bawaba
Al Bawaba

This is our fashion theme for Winter 2011. It is all about the imagination and where it can take you. We add charm to our everyday lives with the imagination of faraway countries and mythical places. 

Throughout all our winter ranges, you will come across different looks and themes that we create in order to keep you fashionable and up to the latest in the global fashion world. 

One of these themes is based on the faraway countries. From Canada to Sweden, a whole new inspiration is emerging centered on the protection of the human and the nature. This range will have a raw palette of frosty landscape colours combined with animal and deer prints in the textiles.

We can also try to get away from our busied daily lives and find peace in the valleys of the country. The second theme is all based on the basic essentials we need with nothing arid about them. The styling, design, colours and textiles reflect from the heart of the land. The colours are composed like a country landscape. Tradition makes a comeback with durable textiles.

Then, some might even dare to go beyond their wildest dreams where masked balls, casinos, laughter, fun and dancing takes you away from the reality of today. We are revisiting the festive elegance of the 80’s.  It is all about festive colours and glamorous textiles. It is nothing else than a contemporary commedia

It is important for us to rediscover our forgotten childhood sensations; those wonderful moments spend in the care of our grandparents. The last theme for winter is all about playing in the old cellar and rediscovering trunks filled with lace dresses, old faded pictures and all the long forgotten memories. The colours and textiles present to us the nostalgic glam.

Winter 2011, therefore, is an exciting season for us. To be amazed and to be filled with wonder will be our main aim for this season. Throughout our amazing ranges we will definitely keep you amazed at the Fashionability you will find in our REDTAG stores but at unbelievable value. Let us keep you amazed with wonder. Enjoy Winter 2011 with us at REDTAG.

Background Information

Redtag

With 365 days of value, Redtag is a big hit with families that look forward to the latest in fashion and home trends. The product prices, stringent quality and availability of a wide range of sizes, shapes and colours make Redtag the first choice for value-conscious customers. The Redtag Group is a part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia that operates hypermarkets, supermarkets, convenience stores and malls. Redtag has ambitious plans to open a lot of new stores in the MENA region across malls as well as high streets, with intentions to be a leader in the value fashion and lifestyle market.

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