BenQ experiences increase in demand for its bridge-type digital cameras in the UAE

Press release
Published July 18th, 2012 - 08:36 GMT
BenQ GH600 camera
BenQ GH600 camera

Solidifying its position within the camera segment,  BenQ, internationally-renowned provider of digital lifestyle innovations, has seen an increase in retail penetration for its bridge-type cameras across GCC countries particularly in the UAE.

The company also experienced an increase in demand for the GH600 and GH700 cameras, BenQ’s first bridge-type cameras in the region. These cameras combine the advantages of point-and-shoot cameras with features of DSLR-like imaging effects.

“We have launched the GH series to the Middle East market in the first quarter of 2012 and since then, we have seen a strong demand for the GH600 and GH700 cameras. Through these cameras, we aim to bolster our market share in the bridge-type camera segment across the GCC region by end of this year,” Manish Bakshi, Managing Director of BenQ for the Middle East and Africa said.

“We are also targeting to enlarge our reach as well as expand penetration for the GH600 GH700 cameras in new markets in the coming months,” he added. “BenQ focuses on improving its products by investing on its Research & Development and we are optimistic that we will see better growth roadmap in the camera category in the coming years. New models with better optical zoom and enhanced features for the GH series are also in the pipeline.”

Designed for photography enthusiasts, travellers and tourists, the GH600 and GH700 cameras are packed with 21x super zoom lens for broad focal range from 25mm wide angle to 525mm telephoto; O.I.S (Optical Image Stabilizer) system giving an anti-shake system; and a high light sensitivity of up to ISO6400. The GH600 comes with a 16-megapixel CCD sensor while GH700 has 18-megapixel including a 3-inch 460K LCD display and a wide selection of shooting modes.

Both cameras feature HDR image enhancement technology which automatically adjusts luminance and contrast under the highest contrast lighting conditions. Meanwhile, the GH700 boasts of three cutting-edge features such as high performance optical zoom lens, BSI CMOS sensor and a high-speed digital signal processor (DSP).

The GH600 also shoots HD720p videos at 30 frames per second, while the GH700 can capture 60 frames per second in 1080p Full HD resolution. Both cameras have fun shooting modes ranging from the LOMO, FISHEYE, COLOR ACCENT, PANORAMA, Web Auction, Speedy Burst, Beauty Enhancer and the Advanced Smart Scene Mode modes.

The GH600 and GH700, priced at AED699 and AED899 respectively, are available across all GCC countries and in all Emirates via major retail stores such as Jacky’s Electronics, Sharaf DG, Emax, Hyperpanda, Ansar Mall, and other consumer electronics resellers. BenQ is also launching bundle offers in its camera range of products during Ramadan.

Background Information


BenQ, Because it matters

Standing for “Bringing Enjoyment ‘N’ Quality to Life”, the BenQ brand continues to involve in the areas of life that matter most to people – that have the greatest impact on the enjoyment and quality of LIFE today. Because they matter to people, they matter to us. Because it matters.

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