BenQ Group Taiwan Champion for iF Design Award 2012
BenQ Group staged another stellar performance during 2012 iF product design award by gaining nine major awards, the highest among Taiwanese firms, which attests to its leading design capability in Taiwan and underscores the international acknowledgement of its design capability.
Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said: “Winning nine major awards in the recent 2012 iF product design award ceremony fills us with pride and is testimony to BenQ’s relentless passion in creating products that are visually appealing and truly integrate outstanding technology with the highest form of industrial design.”
Manfred Wang, Chief Design Officer of BenQ Group, points out that iF design award is often known as the Oscar of industrial design, possessing guidepost significance for the global industrial design industry. Entries of this year’s contest doubled the amount last year, making the competition even fiercer. The retention of nine major awards testifies to BenQ Group’s design capability again. Up to 2011, BenQ Group ranks seventh place worldwide, in terms of the number of awards for the iF design award, third place in Asia, and 1st place in Taiwan.
The BenQ Lifestyle Design Center has two award-winning products: MX850 ultra short-throw projector and professional gaming monitor XL2420. BenQ focuses on the originality and functionality in product design, offering consumers the optimal usage experience to enjoy the happiness brought by technology. The award-winning products of BenQ manifests the brand’s “meeting of opposites” design philosophy, possess the style of minimalism and are tailor-made according to need of different consumers in different settings, including classroom and at gaming.
Via outstanding industrial design and engineering integration capability, Qisda blends product appearance and function perfectly, boosting the value of experience for products and producing optimal product solutions for customers, which is the core competitiveness of Qisda as a professional ODM manufacturer. The Qisda Creative Design Center boasts seven award-winning products, including QPT-236 micro projector, QMP-102 multi-media phone, QPS-213 portable photo scanner, QEB-103 and QEB-104 e-reader, QTD-403 LED display, and foldable LED desk light BE Light.
iF design award publicizes its award winners at the end every year. For the 2012 contest, there are 4,322 entries presented by 1,605 contestants from 48 countries. There are a total 1,218 award-winning products. The award-granting ceremony will be held at BMW World, Munich in Germany, on Feb. 10, 2012.
BenQ, Because it matters
Standing for “Bringing Enjoyment ‘N’ Quality to Life”, the BenQ brand continues to involve in the areas of life that matter most to people – that have the greatest impact on the enjoyment and quality of LIFE today. Because they matter to people, they matter to us. Because it matters.
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