The best value on international calls comes from Pay as you Go from du

Press release
Published January 12th, 2012 - 08:57 GMT

du’s Pay as you Go customers enjoy an unmatched advantage – that of paying the lowest costs when calling international, with special rates all day, every day, helping them stay in touch with their loved ones elsewhere in the world. Select destinations in Asia are accessible at just 2fils per second or less!

These rates from du make calling home to countries like India, Pakistan, Bangladesh, Nepal, Sri Lanka and the Philippines more of a joy, with even better rates when customers top up with higher WoW recharge denominations. When recharging their Pay as you Goline using du’s WoW recharge cards, the ‘more international’ option adds even more credit to the value of their top-up – giving them an incredible advantage on what are already the lowest calling costs in the UAE.

“We want to add life to the life of our customers, and we are doing this in the ways that we know will really make a difference. Everyone values conversation time with their loved ones abroad, and with our lower Pay as you Go international calling rates, families can talk for even longer than ever before,” said Farid Faraidooni, Chief Commercial Officer, du. “Customers with our Pay as you Go® mobile lines can enjoy a whole range of value-added services, with low calling rates being just one benefit.”

Calls to Asia with Pay as you Go more international are charged as low as 0.78fils per second. 

Receiving these rates is as simple as sending a text message. To activate lower calling rates to India, customers can SMS ‘IND’ to 5559. To activate lower calling rates to Bangladesh, Pakistan, Nepal, Sri Lanka and the Philippines, customers can SMS ‘INT’ to 5559. By opting-in to these special rates, customers are accepting to receive new promotional offers from du. 

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

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