Beverage industry achieves 6.5 % compound annual growth rate
In line with its commitment to meet the growing demand for healthy juices and beverages, Al Rabie Saudi Foods a Saudi company that exports 30 per cent of its production, has invested SR 200 million to expand its plants and increase productivity. The expansion plans include the adoption of advanced technologies for the manufacture of juices and ready foods and the installation of new hardware which operate according to the highest international standards. The company also opened an innovative production line to meet the requirements of the local market.
“The consumption of juices and beverages in the Kingdom of Saudi Arabia reached 6.5 per cent Compound Annual Growth Rate (CAGR), which is the average consumption growth during a specified period of time, which reflects an increased demand for these products. Hence, we at “Al Rabie”, which is a 100 per cent Saudi company, decided to develop mechanisms of production and expand operations to meet the requirements of the Saudi and foreign markets in which we operate,” said Al Sharif Monther Al Harthi, CEO, Al Rabie Saudi Foods.
“We bought a set of highly advanced devices and equipments to improve and modernize production lines according to the best international manufacturing practices. We have also opened innovative production lines to meet the growing demand for natural healthy juices, and we are confident that these investments amounting to SR 200 million will first and foremost benefit the consumer, while enabling us to continue to provide healthy products in line with our “Health for All" motto,” added Al Harthi, CEO.
Al Rabie seeks to achieve customer satisfaction by offering a comprehensive range of high quality food products and natural juices that meet their expectations. The company remains keen to invest heavily to improve and expand production processes and develop human resources to achieve this goal. Al Rabie is also fully committed to strengthening its position among the leading companies specialized in manufacturing beverages, juices and food products in the Middle East and North Africa region.
Al Rabie Saudi Foods
Al Rabie Saudi Foods Co. Ltd. is one of the largest juice manufacturing companies in the Middle East. Our main objective is to manufacture and provide healthy quality products, which meet the consumer’s needs and aspirations, to maintain our position as pioneers and leaders.
Our commitment to the highest international quality standards in all fields - from production and marketing to management - is the main reason why we hold the top position among our consumers and clients.